New book calls for action, not bandwagoning

FuturePRoof 4 book highlights systemic issues underpinning racism in the workplace and gives guidance on how to stamp it out.

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Use tech to be human urges PR report

38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.

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#FuturePRoof 3: New book showcases PR best practice in NHS

Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.

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#FuturePRoof: New book promotes PR role in driving business success

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters.

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