Facebook admits it is a publisher

Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.

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Net neutrality UK: a communicator’s overview

The US just scrapped net neutrality regulations – the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here’s a primer.

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Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.

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When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

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We are all publishers now but too few are sub editors

Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? 

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Facebook changes good news for influencer marketing

Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie

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How long until the news website becomes as legacy as the newspaper?

For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie

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Facebook’s Instant Articles explained via dairy farming

Facebook Instant Articles is a game changer for the social media goliath. But will it remain good news for news outlets and us, the news consumers?

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