Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.
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Net neutrality UK: a communicator’s overview
The US just scrapped net neutrality regulations – the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here’s a primer.
Time to reclassify social media platforms as publishers
The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.
When employees go rogue on company Facebook account
What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.
We are all publishers now but too few are sub editors
Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source?
Facebook changes good news for influencer marketing
Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie
How long until the news website becomes as legacy as the newspaper?
For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie
Facebook’s Instant Articles explained via dairy farming
Facebook Instant Articles is a game changer for the social media goliath. But will it remain good news for news outlets and us, the news consumers?