Influencers, reality TV stars and sports people hit by new rules on gambling advertisements
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Influencer ad disclosure: when influencers become investors
Influencer/brand commercial relationships extend beyond sponsored content as Emma Louise Connolly discovered after posting about a brand she’d invested in
Instagram cracks down on influencer disclosure
Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising signalling marking an important behaviour shift by the major platform
How UK watchdog protects consumers from poor influencer marketing
The Competition and Markets Authority’s legal director explains how the regulator protects consumers from influencer marketing that flouts the law.
UK influencer marketing watchdog seeks to clarify position
UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.
CMA rewards influencers’ brand affinity
The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.
16 top influencers sign watchdog pledge for clarity on ads
16 influencers sign pledge with CMA to improve the way they label their social media advertisements.
Helping influencer marketers be clear when posts are ads
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.
Made in Chelsea star Louise Thompson scolded by advertising watchdog … again
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.
Is effective disclosure killing influencer marketing?
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Covert tobacco influencer marketing targets young says report
Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.
Influencer disclosure crackdown as watchdog investigates
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.
Influencer fraud could be criminal offence
Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?
Influencer post from Made in Chelsea star Louise Thompson banned by ASA
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
Influencer marketing image manipulation: Rimmel ad axed
Ireland’s advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?
Product placement double standards affecting influencer marketing
Product placement double standards: Product placement is handled differently between influencer marketing and broadcast media. Social media Influencers are being unfairly singled out.
Influencer marketing disclosure: An interview with Hashtag Ad founder Rupa Shah
Influencer marketing disclosure: an interview with Hashtag Ad founder, Rupa Shah, on keeping brands, marketers and influencers on the right side of regulation.
Influencer marketing disclosure: beyond declaring sponsored content
Lack of effective influencer marketing disclosure erodes trust with an audience. It is time regulators move beyond ensuring brands and influencers mark sponsored content and also crack down on fake followers, fake engagement and manipulated images.
The simple reason successful social influencers ignore the FTC
There’s one simple reason many social influencers ignore influencer marketing disclosure regulations. And it’s not that they’re ignorant of the rules.
PewDiePie responds to FTC and Warner Bros disclosure settlement
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
Warner Bros. in latest influencer marketing disclosure failure
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
Why it’s good business for influencer marketing to embrace disclosure rules
Influencer marketing creators and brands stand to gain from proper disclosure.
Influencer marketing and the law
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie