Would you pay to consume content created by brands? Most wouldn’t; 60% of content produced by top brands is deemed clutter with little impact – writes Scott Guthrie
- Home
- |
- Tag: Content Marketing
How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
The Art of Giving it Away
Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.
Online community management: everything in moderation, including moderation
As the media landscape continues to splinter organisations no longer rely solely on column inches gained from media relations initiatives to influence their publics. Instead public relations practitioners are easing organisations away from third-party, earned media towards shaping communities which allow organisations to engage directly with their publics – writes Scott Guthrie.
Should public relations own content marketing and where does brand journalism sit?
Brand journalism and content marketing are often thrown into the same bucket. They occupy different ends of the marketing funnel but will achieve more than the sum of their parts when integrated within a wider marketing communications or public relations strategy delivering business objectives – writes Scott Guthrie
PR Redefined: a conversation on where content marketing belongs
I recently moderated a conversation for PR Redefined on whether or not public relations should ‘own’ content marketing.
A lively debate it attracted a lot of insightful comment from public relations practitioners over the course of the month it ran. I have curated some of the comments by theme and posted them to Storify. You can read it here.
Is it me or are corporate websites just a bit … boring?
Okay, so the headline is a bit of a generalisation and the question begs to be answered with a resounding : “no it’s just you” but, bear with me, there is a serious point here. People visit corporate websites to learn how to solve problems not to genuflect at the altar of a company’s products.