US considers changes to tighten its guidelines around influencers – proposals centre on ensuring influencer/brand collabs are effectively signposted, that influencer agencies understand the liability of their roles and that the definition of “endorsers” should be modified to bring virtual influencers under the guides.
Influencers in Australia promoting skincare, vitamins and sunscreens now bound by same regulations as all other advertising formatsOver the weekend a flurry of stories ran across Australian mainstream media incorrectly suggesting the end of influencer marketing for cosmetic firms.The story started in The Australian and was picked up by sister titles News, the Sun Herald
New startup, Creators’ Legal, is offering contract templates for content creators. Will these professionalise the space? Or might they lead to brands feeling a false sense of security?
16 influencers sign pledge with CMA to improve the way they label their social media advertisements.
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.
Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
Ireland’s advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?
Product placement double standards: Product placement is handled differently between influencer marketing and broadcast media. Social media Influencers are being unfairly singled out.
Influencer marketing disclosure: an interview with Hashtag Ad founder, Rupa Shah, on keeping brands, marketers and influencers on the right side of regulation.
Lack of effective influencer marketing disclosure erodes trust with an audience. It is time regulators move beyond ensuring brands and influencers mark sponsored content and also crack down on fake followers, fake engagement and manipulated images.
There’s one simple reason many social influencers ignore influencer marketing disclosure regulations. And it’s not that they’re ignorant of the rules.
By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
The couple behind Instagram travel hashtag sensation #Followmeto is becoming an influencer marketing broker between influencer and brands. But is it taking regulation seriously?
Influencer marketing creators and brands stand to gain from proper disclosure.
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie