CMA rewards influencers’ brand affinity

The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.

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16 top influencers sign watchdog pledge for clarity on ads

16 influencers sign pledge with CMA to improve the way they label their social media advertisements.

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Influencer disclosure crackdown as watchdog investigates

New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.

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