In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters – writes Scott Guthrie.
I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie
Short thoughts are one-minute reads about change and creativity in management.
They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
Here’s last week’s round up. Let me know what you think.
I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie
I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie
The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.
Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie
A cautionary tale of identifying real influencers following PRCA’s findings in its Digital PR Report 2015 of upsurge in blogger outreach – writes Scott Guthrie
In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie
The personal and professional, the online and offline have melded into one. Life is a whole and must be treated as such. Here the basics of forming an online brand are discussed in a four-part series starting with securing a domain name and email address – writes Scott Guthrie
Customers should be treated as co-creators not targets. This means forming meaningful relationships – a bedrock skill of the public relations professional – writes Scott Guthrie
It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.
Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems – writes Scott Guthrie
For CEOs a social presence will become a competency requirement to lead. Here are three ways leaders can build that digital presence – writes Scott Guthrie
Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.
New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.
The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?
Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie
As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.
A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie
Robert Phillips’ new book: Trust Me, PR is Dead examines many core themes of today’s complex, chaotic, and messy world. But it is as change agent that the book is at its most powerful – writes Scott Guthrie.
Successful modern communications plans are integrated communications plans. They require co-operation, collaboration and co-creation between the communication specialisms. We could learn a thing or two by unlearning. By remembering what we did as kids – writes Scott Guthrie