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Why successful firms build change into their DNA via creative teams
Change is continual; a constant. Successful firms know they must build change into their DNA; embedded as an organisational competence through creative teams.
Listen. Pre-empt. Engage. Repeat
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
6 ways this doodle made me more creatively productive
How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie
How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
#FuturePRoof: New book promotes PR role in driving business success
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters.
SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015
I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie Short thoughts are one-minute reads about change and creativity in management. They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
SHORT THOUGHTS ROUND UP: WEEK ENDING 18 OCTOBER 2015
I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie
SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015
I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie
Short Thoughts round up: week ending 04 October 2015
The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.
BUILDING CHANGE AS A CORE CAPABILITY
Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie
Finding real influencers following PRCA’s digital PR report
A cautionary tale of identifying real influencers following PRCA’s findings in its Digital PR Report 2015 of upsurge in blogger outreach – writes Scott Guthrie
Pushing the PR industry to adopt the Barcelona Principles
In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie
Build your personal online brand: domain names & email address
The personal and professional, the online and offline have melded into one. Life is a whole and must be treated as such. Here the basics of forming an online brand are discussed in a four-part series starting with securing a domain name and email address – writes Scott Guthrie
Don’t shoot! I’m a customer not a target
Customer not a target: Customers should be treated as co-creators not targets. This means forming meaningful relationships with advocates – a bedrock skill of the public relations professional.
5 reasons CEOs should be social leaders
It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.
5 ways to enhance your creative thinking for business success
Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems
3 ways CEOs build digital presence
CEOs build digital presence: For CEOs a digital, social presence will become a competency requirement to lead. Here are three ways leaders can build that online presence.
How the social age is redefining success in management
Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.
Giving new ideas the run of the house
New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.
Who will notice another national news agency closing?
The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?
How PR builds success from OZ innovation
Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie
What Pharrell warned me about creativity, innovation & change
As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.
4 reasons why senior PR can’t opt out of social or digital media
A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie
PR isn’t dead – but it needs a fresh expression
Robert Phillips’ new book: Trust Me, PR is Dead examines core themes of today’s complex, chaotic, and messy world but is most powerful as a change agent.
A secret of creative communications plans
Successful modern communications plans are integrated communications plans. They require co-operation, collaboration and co-creation between the communication specialisms. We could learn a thing or two by unlearning. By remembering what we did as kids – writes Scott Guthrie
How to solve big problems asking one small question
Critical thinking is a bedrock-skill of the modern communicator. The ability to provide plans and advice based on clear, reasoned judgments is a core requirement as organisations strive to cope with increasing complexity and uncertainty. Here are some tools to help provide that critical thinking – writes Scott Guthrie.
Employee engagement meets reputation management as Glassdoor hits $1billion valuation
Glassdoor melds two of the biggest concerns for organisations: (1) how to best use their employees to achieve corporate objectives (2) how to manage their reputation positively with the outside world. As such the site further blurs the roles of internal communicator and PR practitioner – writes Scott Guthrie.
Online community management: everything in moderation, including moderation
As the media landscape continues to splinter organisations no longer rely solely on column inches gained from media relations initiatives to influence their publics. Instead public relations practitioners are easing organisations away from third-party, earned media towards shaping communities which allow organisations to engage directly with their publics – writes Scott Guthrie.
Should public relations own content marketing and where does brand journalism sit?
Brand journalism and content marketing are often thrown into the same bucket. They occupy different ends of the marketing funnel but will achieve more than the sum of their parts when integrated within a wider marketing communications or public relations strategy delivering business objectives – writes Scott Guthrie