PR body and government security advisors launch a how-to guide for comms professionals on the preparation and management of threats from hostile actors.
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PR has a diversity and inclusion problem claims report
CIPR State of the Profession 2019 survey shows 1-in-4 UK PR practitioners were privately educated. These PR pros may know how Caesar conquered Gaul and how to thwack a cricket ball but do they demonstrate relevance in an industry which should reflect the society it seeks to engage?
Crowdsourced PR book celebrates CIPR at 70
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.
Strategic value of PR showcased in new #PRPays campaign
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.
Use tech to be human urges PR report
38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.
How to avoid the predictability trap
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.
CIPR state of profession study: expanding PR industry but over reliance on tactics
The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.
How to work smarter: making sense of the PR tool market
The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?
Pushing the PR industry to adopt the Barcelona Principles
In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie
Public relations: More barber than barrister?
Respondents to a recent PR industry body survey say being professional is important to public relations. But does being professional at your job make you part of a profession – asks Scott Guthrie
Who’s influencing the influencers?
A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie