Change is continual; a constant. Successful firms know they must build change into their DNA; embedded as an organisational competence through creative teams.
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Living in a post-factual world
The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.
#FuturePRoof: New book promotes PR role in driving business success
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters.
SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015
I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie Short thoughts are one-minute reads about change and creativity in management. They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
SHORT THOUGHTS ROUND UP: WEEK ENDING 18 OCTOBER 2015
I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie
SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015
I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie
Short Thoughts round up: week ending 04 October 2015
The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.
BUILDING CHANGE AS A CORE CAPABILITY
Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie
Australia’s new PM embraces innovation
Australia acknowledges opportunities not only threats of digital disruption, creativity and innovation – writes Scott Guthrie
Pushing the PR industry to adopt the Barcelona Principles
In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie
Intelligent naivety: Benefits of not knowing how we do things around here
Too much store is placed on industry experience. Today’s world is complex and uncertain. All hail intelligent naivety – writes Scott Guthrie
5 ways to enhance your creative thinking for business success
Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems
New book modernises PR workflow
Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie
How will your firm compete tomorrow?
Mindsets act as short cuts to making sense of situations. But they can lead to blinkered thinking about what business you’re in – writes Scott Guthrie
How the social age is redefining success in management
Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.
Who will notice another national news agency closing?
The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?
How PR builds success from OZ innovation
Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie
What Pharrell warned me about creativity, innovation & change
As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.
Public relations: More barber than barrister?
Respondents to a recent PR industry body survey say being professional is important to public relations. But does being professional at your job make you part of a profession – asks Scott Guthrie
#PRstack first Twitter chat now on Storify as database adds 50 more products
The crowd sourced #PRstack initiative is an example of a shift in thinking from Industrial Age to Social Age. It’s gathering pace, too, with a further 50+ public relations tools added to the database and its first Twitter chat now on Storify.
4 reasons why senior PR can’t opt out of social or digital media
A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie
PR isn’t dead – but it needs a fresh expression
Robert Phillips’ new book: Trust Me, PR is Dead examines core themes of today’s complex, chaotic, and messy world but is most powerful as a change agent.
Public relations professional as ethical guardian
Public relations professional as ethical guardian: The measures of business are no longer purely efficiency and profit where all’s fair in love and war – as long as your owners get their dividends. Today, all stakeholders count. And public relations professionals are best placed to act as their organisation’s ethical guardians.
4 tips all change sponsors need to know
The number one success factor in delivering business outcomes through the process, tools and techniques of change management is having an engaged, visible sponsor. Here are four tips change sponsors should follow to drive business outcomes – writes Scott Guthrie
Five tips for Dean Baquet on managing change at the New York Times
Document reveals urgent need for cultural, organisational and structural change at NYT. Planning and implementing a structured change management approach will help realise business objectives.
Middle Managers’ Four Fs in change resistance
Middle managers adopt one of four personas when faced with change. I call these the Four Fs of: Friend, Foe, Faux Amigo and Fickle-ist. Turn managers into change Friends by pre-empting resistance and engaging with them early on in the change process – writes Scott Guthrie
Resistance to change is the expected not the exception
Anticipate. Plan for. Reduce impact. The importance of a prepared resistance management plan in change management Don’t resent change resisters; the natural reaction to change is resistance. Change is personal. Everyone has their own threshold for how much they can take on board. Uncertainty of success and fear of the unknown are substantial barriers to change
The Yays, No-Way-Josés and the Sways in change
When faced with change all of us split into one of three camps. I call these the Yays, the No-Way-Josés and the Sways.
Managers’ four Cs helping a team through change
Middle Managers have to wear many different metaphorical work hats. Here the Four Cs of Communicator, Contact, Champion and Coach are explored. The days of a command and control management have largely been surpassed by the more enlightened managerial approach of inclusiveness and employee engagement. Now one key talent for managers is the ability to