ASCI, India’s advertising regulator, becomes the first national watchdog to mention dealing with virtual influencers within its disclosure guidelines
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How CGI influencers act as change catalysts
CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media
Why CGI influencers are the perfect fit for fashion industry
CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.
Instagram Influencer Lil Miquela has been hacked. And it’s serious
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).
Lil Miquela: Instagram’s first avatar influencer
Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She’s also computer generated. What are the implications of avatars in influencer marketing?