Logan Paul is the latest influencer to act like a jerk. He won’t be the last. Here’s how brands can limit their exposure to rogue influencers.
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How Influencer marketers can avoid a PewDiePie incident
By following best practice influencer marketers can limit fall out or even avoid being involved in incidents when influencers go rogue
YouTube’s advertiser friendly policy will suit bold brands and influencer marketers
By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
Manny Pacquiao, Nike & lessons for influencer marketers
How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie