When influencers act like jerks: how brands can protect themselves

Logan Paul is the latest influencer to act like a jerk. He won’t be the last. Here’s how brands can limit their exposure to rogue influencers.

Read More

How Influencer marketers can avoid a PewDiePie incident

By following best practice influencer marketers can limit fall out or even avoid being involved in incidents when influencers go rogue

Read More

YouTube’s advertiser friendly policy will suit bold brands and influencer marketers

By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie

Read More

Manny Pacquiao, Nike & lessons for influencer marketers

How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie

Read More