Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.
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Should public relations own content marketing and where does brand journalism sit?
Brand journalism and content marketing are often thrown into the same bucket. They occupy different ends of the marketing funnel but will achieve more than the sum of their parts when integrated within a wider marketing communications or public relations strategy delivering business objectives – writes Scott Guthrie
Is it me or are corporate websites just a bit … boring?
Okay, so the headline is a bit of a generalisation and the question begs to be answered with a resounding : “no it’s just you” but, bear with me, there is a serious point here. People visit corporate websites to learn how to solve problems not to genuflect at the altar of a company’s products.