Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.
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Why successful brands welcome advocates to co-create products
Successful firms invite advocates to co-create new products and revamp existing lines. The Economist saw an 8% rise in click-through rates through customer co-creation.
Don’t shoot! I’m a customer not a target
Customer not a target: Customers should be treated as co-creators not targets. This means forming meaningful relationships with advocates – a bedrock skill of the public relations professional.