Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist's Guide to Influence.

The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Alan Gray, Senior Research Psychologist at Tailify. In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with  over 40 accessible tips designed to help marketers craft better influencer marketing campaigns by helping us spot the best trust-makers and recognise some of the most effective evidence-based techniques.

The Psychologists guide to influence front cover Influencer Marketing Lab podcast

The Psychologist's Guide to Influence -- new guide by Alan Gray

Useful links

Whats so funny The Psychologists guide to Influence Influencer Marketing Lab podcast

What's so funny? One of 40+ insights taken from Tailify's new work: The Psychologist's Guide to Influence

Alan Gray biography

Alan Gray MSc (Oxon) CPsychol is a social psychologist and behavioural change analyst. His research tries to understand the mechanisms that underpin relationship development, with particular interest to attraction, laughter, and self-disclosure. As Senior Research Psychologist at Tailify he provides the behavioural insight to select better influencers, craft better strategies and achieve greater performance.

He holds degrees in psychology from the universities of Durham and Oxford, and lives in London.

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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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