Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist's Guide to Influence.
The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
Welcome to episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This week I'm in conversation with Alan Gray, Senior Research Psychologist at Tailify. In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with over 40 accessible tips designed to help marketers craft better influencer marketing campaigns by helping us spot the best trust-makers and recognise some of the most effective evidence-based techniques.
- The Psychologist's Guide to Influence
- Dunbar's number: Why we can only maintain 150 relationships
- Influence: The Psychology of Persuasion by Robert Cialdini
- Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
- Messengers by Stephen Martin
- Find out more about Alan Gray’s research at Gray Area .
- Tailify website
Alan Gray biography
Alan Gray MSc (Oxon) CPsychol is a social psychologist and behavioural change analyst. His research tries to understand the mechanisms that underpin relationship development, with particular interest to attraction, laughter, and self-disclosure. As Senior Research Psychologist at Tailify he provides the behavioural insight to select better influencers, craft better strategies and achieve greater performance.
He holds degrees in psychology from the universities of Durham and Oxford, and lives in London.