Happy Yolk influencer marketing lab

Profile of Happy Yolk, & the Egg that broke Instagram

Episode 21 of the Influencer Marketing Lab podcast where I speak with Happy Yolk founders Chris Godfrey and Alissa Khan-Whelan.

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The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 21 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm joined in conversation by two guests - Chris Godfrey and Alissa Khan-Whelan of Happy Yolk -  an integrated social, PR and design agency.

Chris and Alissa are also two-thirds of the EggGang who alongside C.J.Brown knocked Kylie Jenner off her perch as the most liked picture on Instagram when in January 2019 they posted a picture of Eugene - the stock image of an egg. To date their Instagram post has generated 54.8m likes. 

Podcast episode highlights

We talk about their Instagram egg post and:

  • Its commentary on internet celebrity
  • The absurdity of vanity metrics
  • Eugene's spotlight on mental health
  • What lessons they learned from the experience


We also talk about:

  • What makes Happy Yolk different as an agency 
  • How to professionalise influencer marketing and
  • What's coming next in the space.
Chris Godfrey Happy Yolk influencer marketing lab

Chris Godfrey, Creative Director at Happy Yolk as a guest on the Influencer Marketing Lab podcast

Chris Godfrey biography

Chris Godfrey, Creative Director at Happy Yolk.

Name-checked as one of TIME magazine's 25 most influential people on the internet, Chris is Creator Director at Happy Yolk who enjoys nothing more than coming up with big ideas that get brands talked about - everywhere. Chris' client experience includes BBC, Lexus, Google and Hulu.

Chris is a fan of Tottenham Hotspurs, plain white t-shirts and the WWF attitude era.

Alissa Khan-Whelan influencer marketing lab

Alissa Khan-Whelan, Head of Social and Influence at Happy Yolk as a guest on the Influencer Marketing Lab podcast

Alissa Khan-Whelan biography

Alissa Khan-Whelan, Head of Social and Influence at Happy Yolk.

Alissa is a strategic thinker and creator with experience producing award winning social and digital campaigns. Alissa heads up the social team, delivering full service end-to-end social media solutions for brands, handling everything from strategy to campaign execution to achieve real business results.

Alissa talks more about her dog than is probably healthy and supports Arsenal much to Chris’ annoyance.

Happy Yolk

Happy Yolk is an integrated social, PR and design agency. Its aim is to bind people, brands and culture around ideas that spark joy and get the world talking.

Born out of turning a picture of an egg into the most liked image on Instagram and a Super Bowl mental health campaign. Smart thinking and big ideas are the core of what they do.

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About the Author Scott Guthrie

Scott Guthrie is a professional advisor within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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