Profile of Billion Dollar Boy CEO Edward East

Episode 12 of the Influencer Marketing Lab podcast where I speak with Edward East, founder and CEO of Billion Dollar Boy.

In our interview we cover:

• Why now is a pivotal time for the influencer marketing industry and a time to scale.
• The struggle to Keep up with client demand and finding enough skilled influencer marketers
• How our industry can counter the gallons of digital ink devoted to negative editorial coverage about influencer marketing
• Why influencer marketing is quicker, cheaper and more scalable than other advertising channels
• 360Media Why influencer marketing should be the centre of the marketing universe
• The International Federation of Red Cross and Red Crescent Societies fight against misinformation online with the help of influencers
• Yes influencer marketing is measurable. And here's how to do it.
• Bespoke strategies for brands who sell through retailers and direct to consumer brands.
• Personalisation at scale as an exciting future concept
• Why micro influencers are not necessarily the bees knees
• The need for the industry to professionalise through a professional body

Billion Dollar Boy Edward East biography

Edward East founded Billion Dollar Boy, The Creative Agency of the Influencer Age, in 2014. Billion Dollar Boy is a global leader in influencer marketing, combining creativity and technology to deliver global influencer marketing campaigns.