Episode 12 of the Influencer Marketing Lab podcast where I speak with Edward East, founder and CEO of Billion Dollar Boy.


The podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 12 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Edward East, co-founder and CEO of  influencer marketing agency Billion Dollar Boy.

In our interview we cover:

For a full breakdown of discussion points turn to the episode's chapter markers.

  • Why now is a pivotal time for the influencer marketing industry and a time to scale.
  • The struggle to Keep up with client demand and finding enough skilled influencer marketers
  • How our industry can counter the gallons of digital ink devoted to negative editorial coverage about influencer marketing
  • Why influencer marketing is quicker, cheaper and more scalable than other advertising channels
  • 360Media Why influencer marketing should be the centre of the marketing universe
  • The International Federation of Red Cross and Red Crescent Societies fight against misinformation online with the help of influencers
  • Yes influencer marketing is measurable. And here's how to do it.
  • Bespoke strategies for brands who sell through retailers and direct to consumer brands.
  • Personalisation at scale as an exciting future concept
  • Why micro influencers are not necessarily the bees knees
  • The need for the industry to professionalise through a professional body

Billion Dollar Boy Edward East biography

Edward East founded Billion Dollar Boy, The Creative Agency of the Influencer Age, in 2014. Billion Dollar Boy is a global leader in influencer marketing, combining creativity and technology to deliver global influencer marketing campaigns. 

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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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