Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E's new creator collective


The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Philip Brown, influencer marketing manager at Formula E.

Podcast episode highlights

In this episode we discuss:

  • The sport of Formula E and where in the world you can go to watch the races
  • Formula E's new creator collective, The Offset
  • How the members of Offset were selected and how their content will be measured
  • The importance of nurturing long-term relationships with your creators
  • The differences between working agency side versus inhouse
  • How to professionalise the influencer marketing industry

Philip Brown biography

Philip moved from the Netherlands to London in 2013 to kick-start his career in the influencer marketing industry. His journey has taken him all the way across the industry from specialist influencer agency to influencer tech. He is now working as Influencer Marketing Manager at Formula E, the first sport to have a certified net zero carbon footprint since inception.

With the influencer marketing function at Formula E transitioning to in-house; he has worked on creating an efficient infrastructure, processes and workflows to facilitate the creation and development of their very own influencer collective called The Offset.

He has spoken about the topic of influencer marketing across Europe and dedicates his Sunday mornings to writing a weekly newsletter with the latest on all things influencer marketing.


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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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