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be an influencer

Exploring influencer marketing & subject matter influence

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Influence is founded on trust.  That is why it is vital to operate with the highest conduct, authenticity, good values and business ethics.

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Latest articles 

A selection of the latest influencer marketing articles

Instagram Influencer Lil Miquela has been hacked. And it’s serious
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news[...]
How to avoid the predictability trap
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you[...]
How to write an influencer agreement [19 point checklist]
How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional[...]

The business of influence

Exploring influencer marketing & subject matter influence

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters

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