As the Online Safety Bill is ready to become law watch out for the tsunami of creator complaints coming down the pike from influencers up-in-arms about automatic takedowns of their content by Instagram and other platforms.

More...

The Online Safety Bill has yesterday (Tuesday 19 September) passed its final Parliamentary debate and is now ready to become law.

Under the law social media platforms will be expected to:

  • remove illegal content quickly or prevent it from appearing in the first place, including content promoting self-harm

  • prevent children from accessing harmful and age-inappropriate content

  • enforce age limits and age-checking measures

  • ensure the risks and dangers posed to children on the largest social media platforms are more transparent, including by publishing risk assessments

  • provide parents and children with clear and accessible ways to report problems online when they do arise

These are sensible expectations for social media platforms. Watch out though for the tsunami of creator complaints coming down the pike from creators up-in-arms about automatic takedowns of their content by Instagram and the others.

Creator Briefing #94 back in February discussed Meta verification’s programme. I said at the time: “Offering enhanced support is about getting creators ready for when platforms are required to take down more content under new regulations like the UK’s Online Safety Bill. When these rules kick in, there'll be a huge backlash from creators querying why their content was taken down, asking what the appeal process is, how long it'll take, who ultimately adjudicates, etc.”

A version of this article first appeared in today's Creator Briefing newsletter.  Sign up here to get all of the week's top stories affecting the creator marketing industry.


Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}