Lucy Loveridge MD at YMU Social talks digital-first talent management

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Scott Guthrie

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February 2, 2022

Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management

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The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Lucy Loveridge, managing director at YMU Social


Podcast episode highlights

In this episode:

  • We discuss the evolution of digital-first talent management
  • We look at the differences between managing traditional talent and digital-first talent
  • I ask how talent management is professionalising as an industry?
  • We explore common myths about digital-first talent management
  • And we consider whether the likes of Francis Bourgeois joining the YMU roster heralds a shift in how big brands think about digital first talent


Check out the Influencer Marketing Lab website for full show notes and related useful links

And I want to hear your feedback. Do leave a voicemail message directly from the landing page for inclusion in future episodes.


Lucy Loveridge YMU Social -Influencer Marketing Lab podcast

Lucy Loveridge, managing director at YMU Social talks digital-first talent management on the Influencer Marketing Lab podcast

Lucy Loveridge biography

Lucy Loveridge is Managing Director of YMU Social.

YMU is a global talent management business representing broadcast talent such as Ant & Dec and Davina McCall alongside digital-first creators such as Munya Chawawa, Amelia Dimoldenberg and Francis Bourgeois. Lucy will be building on the existing creator representation in the business.

Prior to YMU, Lucy spent nearly a decade at talent management business, Gleam Futures, who represented talent such as Mrs Hinch and Zoe Sugg.


Useful links

Scott Guthrie

Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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