Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer


The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week it's the turn of Kara Peach to share her influencer marketing story. Kara is the co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.

Podcast episode highlights

In this episode we discuss:

  • Why Genfluencer is different as an influencer marketing agency
  • How the company puts meaning and money into Corporate Social Responsibility programmes
  • What makes Gen Z different to other generations in terms of consumer behaviour
  • The background and the mission of the #IFeltThat movement 
Kara Peach Genfluencer Influencer Marketing Lab 2

Kara Peach biography

Kara Peach is is on a mission to share all of the real and the raw
the ideal and the not-so-ideal the consistently inconsistent moments of her life in order to explore The GenFluencer.

It's Kara's hope that by doing so it will assist in drawing greater awareness of mental health  and make a difference in her local African communities and further afield in order to fight against anxiety, depression, addiction, suicide and gender-based violence.

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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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