Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community. 

The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Jo Burford Global Director of Creators at Aaqua.

Podcast episode highlights

In this episode we discuss:

• Lessons learned over a decade working in the industry
• Common myths about influencer marketing - and how to dispel them
• The most important personality traits needed to thrive in this space
• Speaking of space we talk about Space Hero where Jo is a talent advisor at the firm aiming to put creators into space.
• Jo also teases Aaqua a new platform

Jo Burford biography

Jo Burford is one of the UK's leading digital talent and creator community specialists.

She has over 10 years' experience working with both high-profile digital talent and social media creators.

Jo Burford began collaborating with digital artist communities back at Talenthouse, moving to LA in 2013. She returned home to spearhead a diversity initiative funded by the BBC with the purpose of creating visibility to minority voices on YouTube. Today, those creators are now writing, staring, and producing feature films.

Moving to Twitter in 2015, she joined as the creator partner manager running successful events within every discipline of digital talent, from Viners to animators and artists.

From Twitter Jo moved into the influencer marketing space, Jo led global marketing at Whalar, leaving to start her own influencer consultancy and most recently Jo has joined a new communities- focused App, Aaqua as the global lead for creator communities.

Jo also acts as talent advisor to Space Hero, making recommendations on digital talent and supporting their work with creators.

In 2021 Jo quit running her own creator consultancy to join a new communities focused App, Aaqua as the global lead for creator communities. Jo also acts as talent advisor to Space Hero, making recommendations on digital talent and supporting their work with creators.

Useful links

• Aaqua corporate site
• Space Hero Instagram
• Jo Burford Twitter
• Jo Burford LinkedIn
• Influencer Marketing Lab podcast episode with Emma Harman
• Influencer Marketing Lab podcast episode with Max Osborne
• Kevin Kelly's theory of 1,000 true fans