Episode 53 of the Influencer Marketing Lab podcast - James Baldwin Global B2B Influence Lead at Ogilvy talks me through his agency's new report - Influencing Business: The Global Rise of B2B Influencer Marketing


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Show notes

This week I'm in conversation with James Baldwin Global B2B Influence Lead at Ogilvy. We spend most of our time digging into Ogilvy's new report -  Influencing Business: The Global Rise of B2B Influencer Marketing - where we learn key takeaways including

  • 75% of B2B marketers are already working with influencers. Of those who aren’t, most are planning to do so starting soon.
  • The power of employee advocacy 
  • Regional nuances within the sector.
  • James also fills us in on some of his background including his time as an influencer in his own right creating a meme account lampooning golf stereotypes.


Useful links

Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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