Episode 53 of the Influencer Marketing Lab podcast - James Baldwin Global B2B Influence Lead at Ogilvy talks me through his agency's new report - Influencing Business: The Global Rise of B2B Influencer Marketing
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Show notes
This week I'm in conversation with James Baldwin Global B2B Influence Lead at Ogilvy. We spend most of our time digging into Ogilvy's new report - Influencing Business: The Global Rise of B2B Influencer Marketing - where we learn key takeaways including
- 75% of B2B marketers are already working with influencers. Of those who aren’t, most are planning to do so starting soon.
- The power of employee advocacy
- Regional nuances within the sector.
- James also fills us in on some of his background including his time as an influencer in his own right creating a meme account lampooning golf stereotypes.
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