Guest posts and mentions

As well as writing here at sabguthrie.info and at Short Thoughts and curating influencer marketing content at InfluencerMarketingLab I have been asked to write guest posts, magazine articles and book chapters. Here is a collection of my most recent contributions along with where I have been quoted in other publications.


October, 2017

EngageHub, the ‘Hubspot for startups’ – an all-in-one marketing platform asked me to take part in a round-up feature article called: How to get promoted by influencers when you are a ‘nobody’ (new brand). I was quoted alongside industry leaders such as Philip Brown, Shane Barker, Tamara McCleary, Mark W. Schaefer and Werner Geyser.


October, 2017

CampaignDeus, the marketing industry’s leading independent provider of influencer campaign analysis, benchmarking & reporting commissioned to write a series of blog posts.

Influencer_marketing_benchmarks_how_to_measure_success_sabguthrie


October, 2017

CampaignDeus, the marketing industry’s leading independent provider of influencer campaign analysis, benchmarking & reporting commissioned to write a series of blog posts.


February, 2017

Prezly, the corporate communications SAAS company interviewed me for its PR Academy – a central hub for learning about Public Relations. The article is called: Expert interview – Scott Guthrie on PR in the Digital Age.


September, 2016

Edited and curated by CIPR president elect, Sarah Hall #FuturePRoof: Edition Two is a follow up book to the popular text from 2015. Sarah asked me to contribute a chapter on the rise of influencer relations and how PR practitioners can capitalise on this discipline.

Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191


August, 2016

Interviewed for the Q3 edition of Influence the Chartered Institute of Public Relations printed magazine. Appeared in the feature story on the new, subtle art of influencer marketing.


July, 2016

Key note speaker.  My latest speaker event was at a Curzon PR . CEO, Farzana Baduel asked me to deliver a key note speech on the future of influencer marketing.

Scott Guthrie guest speaker influencer marketing at Curzon PR CEO Farzana Baduel


June, 2016

Quoted by Zude PR on an article about highly productive communicators’ habits: Learn the daily habits of 28 highly productive communicators.

zude pr


May, 2016

Quoted in The Drum, global media platform and the biggest marketing website in Europe, by Dom Burch, former senior director of marketing innovation and new revenue at Walmart UK (Asda).

is it time to call bullshit on influencer marketing scott guthrie sabguthrie.

 


April, 2016

I wrote about the process involved in identifying, selecting and recruiting the most appropriate influencer for your communications objectives for the Ketchum blog. Ketchum is a global public relations and marketing agency.

4S Filter Ketchum blog scott guthrie sabguthrie

 


April, 2016

Laura Sutherland, MD of Aura PR, quoted me in an article she wrote for Chartered Institute of Public Relations publication Influence.

Scott Guthrie influencer relations in CIPR influence


April, 2016

MyNewsdesk asked me to contribute to their global journalism trends 2016 survey [opens as a PDF].

“PR professionals need to build relationships with influencers by developing mutually rewarding relationships. In the earned space that means being useful to them. Knowing what sort of content they produce. Knowing what they’ve written about recently and being able to help by giving them information which furthers that conversation”.

MyNewsdesk journalism trends 2016 Scott Guthrie influencer relations sabguthrie


April, 2016

Vuelio featured me in an article: The tricky business of influencer marketing. The article focused on disclosure regulations for influencer marketing and where the discipline is heading.

Vuelio the tricky business of influencer marketing scott guthrie sabguthrie

 


April, 2016

Curzon PR asked me for an influencer relations quote for their PR quote of the week feature.

Curzon


April, 2016

Stephen Waddington, Chief Engagement Officer at global communications agency, Ketchum, asked me for a quote about a government agency now spotlighting disclosure in online advertisements and sponsored content.

“A piece of content doesn’t become an advertisement just because it’s paid for. To be an ad the content has to be paid for and controlled by the brand. A brand paying an influencer to post an image is an ad. A brand asking an influencer to create some content based on a creative brief will be sponsorship.”

UK government agency spotlights disclosure in online ads and sponsored content www.wadds.co.uk Scott Guthrie


March, 2016

In 2012 Brian Solis coined the term Pillars of Influence describing them as reach, resonance and relevance. In a guest post written for the Ketchum blog I argue it is time to add four new pillars. Ketchum is a global public relations and marketing agency.

7 Rs of influencer relations Scott Guthrie sabguthrie


December, 2015

Owned and run by Gini Dietrich, a global top 10 influencer in the PR landscape and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, Spin Sucks consistently ranks as a top 10 global PR website.

I was included in a PR tool round up in December 2015

22 PR tools from the #PRstack community including contribution by Scott Guthrie sabguthrie

 


December, 2015

Frederik Vincx is a PR software designer and innovation & change consultant. Frederik has quoted me a couple times in this comprehensive guide to modernizing PR team workflow – I also get a plug as a change management consultant he would recommend.

How to modernize your PR team workflow – the essential guide was published in December 2015.

Scott Guthrie featured in how to

 


November, 2015

I was asked to write a blog post for Spin Sucks – a global top 10 PR blog. Here I explore the power of building a community of action. I take the #PRstack community as my model.

How to use #PRstack to create a community of action was published in November 2015.

 

How to use #PRstack to create a community of action Scott Guthrie sabguthrie

 


November, 2015

Stephen Waddington is partner and Chief Engagement Officer at Ketchum – a global public relations firm. He asked me to write a guest post to continue a discussion on common grammar, punctuation and spelling errors.

Back to school: common grammar, punctuation, and spelling errors was published in November 2015.

 

Back to school common grammar punctuation and spelling errors by Scott Guthrie sabguthrie

 


November, 2015

The Public Relations Consultants Association (PRCA) launched its fourth annual report benchmarking the practices of in-house PR and communications teams. I was asked by the association to write a brief summary article of the key insights from the new report on the changing face of PR and communications professionals.

PRCA in-house benchmarking report: good, bad, and surprising results was published in November 2015.

PRCA inhouse report summary by Scott Guthrie sabguthrie


November, 2015

Edited and curated by public relations consultant and agency owner Sarah Hall  the #FuturePRoof book is a collection of chapters written by PR academics and practitioners. Sarah asked me to contribute a chapter on how automation alters PR workflow.

Francis Ingham, Director General, PRCA, Chief Executive, ICCO and Master of The Company of PR Practitioners said of the book:

“This carefully edited guide aimed at reasserting PR’s value as a management discipline explores the opportunity for public relations today and embraces topics such as skills and professional development, the move to paid, C-Suite reporting and much more. Featuring 33 highly skilled practitioners, many of whom are PRCA members, #FuturePRoof is set to become an indispensable handbook for managers of comms teams everywhere.”

Chapter 18: How automation changes PR workflow was published within #FuturePRoof by Blurb in November 2015.

How PR automation changes workflow #FuturePRoof Scott Guthrie

 


October, 2015

The Chartered Insurance Institute (CII) is the leading professional body for the global financial services profession. It exists to promote higher standards of integrity, technical competence and business capability. With over 115,000 members in more than 150 countries, the CII is the world’s largest professional body dedicated to insurance and financial services. This article was commissioned by the CII for its members’ magazine – the Journal. Distributed to all 115,000+ members.

Leading the way was published in the Journal in October 2015

leading the way as social leaders by Scott Guthrie sabguthrie

 


October, 2015

Ted Coine is a Forbes top 20 influencer and co-author of A World Gone Social. He commissioned me to write a guest post for OP|EN for Business. I am now one of a handful of ‘extraordinary people’ who write for this influential US-based blog aimed at providing insights into the social age for the C-suite.

The social age needs real, human leadership was published in October 2015

The social age needs real human leadership by Scott Guthrie

 


October, 2015

Firms need to build change into their corporate DNA as our understanding about organisational change shifts from it being project based to a perpetual cycle. The old way to ‘deal’ with change was to rent expertise from change management consultants. But it’s know-how not know-what that enables companies to achieve their corporate goals. I was asked to join an international group of communicators and change management practitioners to contribute a chapter covering how the discipline of change is evolving to meet the demands or today’s uncertain, unpredictable and complex business world.

Chapter 4: New change management: building creative firms was published within A communicator’s guide to successful change management in October 2015

A communicators guide


August, 2015

Ted Coine is a Forbes top 20 influencer and co-author of A World Gone Social. He commissioned me to write a guest post for OP|EN for Business. I am now one of a handful of ‘extraordinary people’ who write for this influential US-based blog aimed at providing insights into the social age for the C-suite.

3 Ways to build c-suite digital presence was published in August 2015

3 ways to build a c-suite digital presence

 


June, 2015

#PRstack is an open source project that characterises the public relations third-party tool market. It lists over 150 tools, mapping them against the public relations workflow. I contributed a chapter to the first volume of books.

Chapter 11: Using Circloscope to build relationships on Google+ was published within My #PRstack: a practical guide to modern PR tools and workflow was originally published in June 2015

prstack: using circloscope to build relationships on Google+

 


April, 2015

Ted Coine is a Forbes top 20 influencer and co-author of A World Gone Social. He commissioned me to write a guest post for OP|EN for Business. I am now one of a handful of ‘extraordinary people’ who write for this influential US-based blog aimed at providing insights into the social age for the C-suite.

Identify Business Success by Monitoring Social Media was published in April 2015

Identify business success by monitoring social media Scott Guthrie sabguthrie