Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats
The podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
Welcome to episode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
In this show I talk with Olly Lewis, founder and MD of The Fifth group, part of News UK.
In March 2019 Olly founded The Fifth - a creative and strategic influencer marketing agency. In February this year Olly followed up by founding The Fifth Talent - a talent agency.
The Fifth group is owned by and sits within News UK alongside media businesses which include The Times, Sunday Times, Wireless Radio and the Sun. Oliver leads the new group as Managing Director.
Clients include TAG Heuer, Undisputed Paris, Hun Wine, Lucozade, Kendo beauty group, & Boots.
Prior to the Fifth Olly was Director of Digital Strategy for News UK. There he led commercial innovation, digital strategy and product development.
In our interview we cover:
For a full breakdown of discussion points turn to the episode's chapter markers.
Articles referenced in this podcast episode
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