Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing
The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
Welcome to episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This week I'm delighted to be in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inclusion. We talk about a new survey published by her agency - Lifting the Lid: The Influencer Pricing Report.
Podcast episode highlights
In this episode we discuss:
- Lifting the Lid: The Influencer Pricing Report
- The sweet spot in terms of follower count to payment ratio
- How many nano-influencers remain unpaid in brand collaborations
- Why many creators lack confidence when setting their own prices for brand collaborations
- And how our industry can professionalise
Charlotte Williams biography
Charlotte Williams is the founder of SevenSix Agency, the influencer marketing agency with a focus on diversity and inclusion.
Charlotte is fast becoming a go-to voice for brands wanting consultancy on inclusive marketing strategies and regularly speaks for and works with platforms such as Facebook and Instagram, alongside sitting on roundtables and panels with industry figureheads such as the Advertising Standards Authority and the Advertising Association.
She founded SevenSix Agency in 2019; since then it has worked with brands such as Propercorn, Greenpeace, Bumble and WWF. The agency provides consultancy services to brands and influencers, centred around representation in advertising and how to create purpose-led campaigns that generate a positive impact.
The agency runs an influencer partnerships and management division with a sole goal of amplifying the visibility and work of some of the most exciting yet overlooked content creators and their unique perspectives.
Before SevenSix, Charlotte held a number of marketing roles, including managing the Hello Kitty brand for Sanrio and working under Sharmadean Reid at WAH Nails.
Charlotte is a successful influencer in her own right, having built an impressive social profile, and regularly works with brands such as Hunter, John Lewis and SheerLuxe.
With sustainability and ethical practices also areas of real personal importance, Charlotte is the co-founder of Sustainably Influenced, a podcast focused on conversations around ethical practices for consumers and businesses alike.