Category Archives for Influencer Marketing
Influencer marketing and the law
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
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The future of B2B influencer marketing: an interview with Ted Coiné
Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie
Why Influencer relations needs a framework
Influencer relations has come of age. It now needs a framework within which it can consistently meet business objectives – writes Scott Guthrie