Category Archives for Influencer Marketing

Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?

Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?

FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.

Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries?

Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.

Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?

The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.

16 influencers sign pledge with CMA to improve the way they label their social media advertisements.

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is an a**hole.

Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.

Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.

Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.

Influencer sued for breach of contract: Luka Sabbat is being sued for failing to comply with an influencer agreement.  So, what makes a good influencer agreement?

Before we get too squeamish about the size of influencer fraud let's take a look at how legacy media has gamed its audience size.

Influencer marketing knowledge gap widening according to ‘2018 State of Influence 2.0’ - the annual Traackr and Altimeter survey.

Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse? 

UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.

Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.

London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing?

Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.

CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media

Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.

Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.