Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.
Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.
Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.
The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.
Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?
Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.
Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.
Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?
Product placement double standards: Product placement is handled differently between influencer marketing and broadcast media. Social media Influencers are being unfairly singled out.
As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?
CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).
Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.
How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.
When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?
Self-serve marketplaces offer influencer advertising not influencer marketing. Their forte lies in their ability to jump-start user generated content.
Influencer marketing best practice. In this podcast we look at some of the themes of influencer marketing best practice.
Whether founded on fact or fuelled by media speculation Kylie Jenner`s Tweet about Snapchat is a timely reminder for Vine 2.0 as rumours gather pace of a 2018 (re)launch.
Influencer marketing today: in this podcast we look at the current state of influencer marketing and analyse its maturation over the past 24 months.
Knowing how to spot fake followers is an important skill set for anyone working online. Here are seven ways to spot fake followers and fake engagement.