Category Archives for Influencer Marketing

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

Fleet-of-foot, low-cost, and relevant, Asma Elbadawi produces TV-quality video content for just £250 setting the scene for industry growth

Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the US election?

Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections

A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.  

Vine co-founder launches Byte. Can influencers make money from it this time?

Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. 

New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?

Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. 

Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher calling beyond selling stuff. But it is not without its challenges - disclosure and ethics and influencer fraud remain ongoing issues.

Influencer marketing conversations drop but searches via Google continue to climb along with budgets.

Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median

'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated in our audience segmentation.