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Category Archives for Influencer Marketing
Warner Bros. in latest influencer marketing disclosure failure
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
Is #followmeto global travel brand falling foul of FTC?
Facebook changes good news for influencer marketing
Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie
Influencer Marketing’s higher engagement lies in power middle
The power middle can outperform big-hitting online stars in terms of impressions and engagement when marshaled at scale.
Read moreWhy celebrity endorsement is not influencer marketing
Celebrity endorsement is not the same as influencer marketing. Big budgets don’t guarantee trust. Connecting with the right people builds trust.
Read moreHow to identify influencers using the four S model
Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements.
How influencers gain from Instagram’s changes to feed display
Instagram influencers will benefit from the platform’s changes by listening to their audiences, knowing what their followers want and delivering consistent, high-quality content that their audience feels compelled to interact with – writes Scott Guthrie
Forbes & Traackr in influencer marketing tie up
Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie
How brands gain better influencer marketing results when they relinquish control to the influencer
An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.
Influencer marketing earns dwell time x7 longer than digital ads
New report promotes influencer marketing whilst driving another nail into digital display advertising’s coffin – writes Scott Guthrie
How long until the news website becomes as legacy as the newspaper?
For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie
Manny Pacquiao, Nike & lessons for influencer marketers
How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie
Oprah, Weight Watchers & their heavy-hitting influencer marketing
How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie
Peer influence: Our biggest influencers are ‘people like us’
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie
Influencer marketing and the law
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
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The future of B2B influencer marketing: an interview with Ted Coiné
Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie
Why Influencer relations needs a framework
Influencer relations has come of age. It now needs a framework within which it can consistently meet business objectives – writes Scott Guthrie