Category Archives for Influencer Marketing

Is effective disclosure killing influencer marketing?

disclosure killing influencer marketing

Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.

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Listerine influencer marketing debacle: Who’s really at fault?

Listerine influencer marketing debacle

Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.

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Covert tobacco influencer marketing targets young says report

tobacco influencer marketing

Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.

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Influencer disclosure crackdown as watchdog investigates

Influencer disclosure crackdown

New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.

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Influencer fraud could be criminal offence

Influencer fraud is fraud

Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?

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Influencer post from Made in Chelsea star Louise Thompson banned by ASA

Made in Chelsea Louise Thompson ASA

Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.

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How to vet influencers: an influencer marketing checklist

vet influencers influencer marketing

Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.

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Influencer marketing backlash: 15 ways to reverse the trend

influencer marketing backlash

The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.

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Influencer marketing image manipulation: Rimmel ad axed

influencer marketing image manipulation

Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?

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Give us influencer marketing not influencer advertising

influencer marketing not influencer advertising

Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.

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Luxury Hotels and influencers: best ways to work together

luxury hotels and influencers

Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.

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Unilever’s commitment to fight fake influence decoded

Unilever fight fake influence

Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?

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Product placement double standards affecting influencer marketing

product placement double standards

Product placement double standards: Product placement is handled differently between influencer marketing and broadcast media. Social media Influencers are being unfairly singled out.

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Key influencer marketing themes for best practice

Influencer marketing themes and best practice

As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?

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Why CGI influencers are the perfect fit for fashion industry

CGI influencers fashion industry influencer marketing image manipulation

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.

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Instagram Influencer Lil Miquela has been hacked. And it’s serious

lil miquela hacked

Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).

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How firms are building influencer marketing skills internally

How firms are building influencer marketing skills internally

Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.

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How to write an influencer agreement [20 point checklist]

influencer agreement

How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.

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More kids want to be vloggers than pop stars. Will it pay the bills?

can kids make money from YouTube

When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?

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Influencer advertising strength lies in user generated content

influencer advertising bacardi

Self-serve marketplaces offer influencer advertising not influencer marketing. Their forte lies in their ability to jump-start user generated content.

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Influencer marketing best practice [podcast]

Influencer marketing best practice

Influencer marketing best practice. In this podcast we look at some of the themes of influencer marketing best practice.

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Kylie Jenner, Snapchat and a warning for Vine 2.0

Whether founded on fact or fuelled by media speculation Kylie Jenner`s Tweet about Snapchat is a timely reminder for Vine 2.0 as rumours gather pace of a 2018 (re)launch.

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Influencer marketing today [podcast]

Influencer marketing best practice

Influencer marketing today: in this podcast we look at the current state of influencer marketing and analyse its maturation over the past 24 months.

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How to spot fake followers on social media

How to spot fake followers

Knowing how to spot fake followers is an important skill set for anyone working online. Here are seven ways to spot fake followers and fake engagement.

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