Manny Pacquiao, Nike & lessons for influencer marketers

How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie

Read more

Oprah, Weight Watchers & their heavy-hitting influencer marketing

How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie

Read more

Peer influence: Our biggest influencers are ‘people like us’

Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie

Read more

Influencer marketing and the law

Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
Read more

The future of B2B influencer marketing: an interview with Ted Coiné

Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie

Read more

Why Influencer relations needs a framework

Influencer relations has come of age. It now needs a framework within which it can consistently meet  business objectives – writes Scott Guthrie

Read more