Category Archives for Influencer Marketing

Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher calling beyond selling stuff. But it is not without its challenges - disclosure and ethics and influencer fraud remain ongoing issues.

Influencer marketing conversations drop but searches via Google continue to climb along with budgets.

Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median

'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated in our audience segmentation.

Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.

#FuturePRoof has today published a guide addressing the need for influencer marketing governance in public relations.

The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards.

Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.

Estée Lauder and Revolve demonstrate the importance of influencer marketing to their profits by devoting 70%-75% of marketing spend to the discipline

Vuelio expands online influence awards to include podcasters, Instagrammers online campaigners, bloggers and influencer marketers.

Examining assertions made by Cision in its whitepaper: Is influencer marketing a busted flush? Are the contentions accurate and context relevant? Does influencer marketing get the research it deserves?

Love Island contestants challenge influencer fraud claim as influencers safeguard their professional reputations.

Facebook's fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes.

Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though?

Consumers need to see at least three branded influencer posts before seeking more information, and five such posts to make a purchase says new report.

Asia Pacific (APAC) is set to lead influencer marketing becoming the world's largest influencer marketing platform market by 2024 surpassing North America. Here's how.

Influencer marketing's indecent proposals: Recent 'fake' engagements by influencers show context collapse and authenticity as performance art.

As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline.

Influencer marketing after Instagram: Are there long-term downsides to Creator accounts, Checkout, and branded content ads? What are the alternative approaches and platforms?

How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change?

The Competition and Markets Authority's legal director explains how the regulator protects consumers from influencer marketing that flouts the law.

Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion and that Keith Weed investment.