Category Archives for Influencer Marketing

Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She's also computer generated. What are the implications of avatars in influencer marketing?

BANJO influencer marketing is where those with a large social media following ‘Bang Another iNfluencer Job Out’ in return for quick money without any affinity for the brand that’s sponsoring the content. Their days are numbered as the discipline becomes more results focused.

Lack of effective influencer marketing disclosure erodes trust with an audience. It is time regulators move beyond ensuring brands and influencers mark sponsored content and also crack down on fake followers, fake engagement and manipulated images.

The recent spate of influencer fails by Logan Paul, Elle Darby and Terrie McEvoy are actually good news for influencer marketing as the discipline cleans house.

Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today.

Was the Elle Darby / Dublin hotel incident an influencer stunt or another growing pain for the influencer marketing discipline?

Logan Paul is the latest influencer to act like a jerk. He won't be the last. Here's how brands can limit their exposure to rogue influencers.

There's one simple reason many social influencers ignore influencer marketing disclosure regulations. And it's not that they're ignorant of the rules.

Some influencers are gaming influencer marketing. But only because brands and creative agencies allow them to. Here's how to stop the practice.