Category Archives for Influencer Marketing

Track long-tail influencer marketing ROI with new tool

kitly business

Australian MarTech startup, Q-83, launches Kitly Business to measure long-tail influencer marketing campaign performance.

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Google pits YouTubers against trad media in Australia

Google news media bargaining code

Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law 

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Should you timeout TikTok?

Delete TikTok timeout

Should you timeout TikTok and delete the app over data concerns or has the Chinese-owned company become a political football?

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94% of PR pros not skilled in influencer relations

PR not skilled in influencer relations

94% of PR practitioners are not skilled in influencer relations according to a new report by PR industry body

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Influencers form American Influencer Council

Chriselle Lim american influencer council

Influencers form the American Influencer Council to drive advocacy and standardisation in the sector

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Why the Coty, Kylie & KKW tie-ins won’t work

Coty Kardashians

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today's influencer marketing setting

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Code of practice launched by OZ influencer trade body – AIMCO

AIMCO chairman code of practice

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

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Influencers’ political clout

Influencers’ political clout

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

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From Instant Influencer to instant obscurity?

Instant obscurity

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

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1-in-4 online ad complaints are influencer posts says report

ASA annual report

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

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Influencer marketing recognised as legitimate comms channel

Charli D’Amelio influencer marketing legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

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1-in-5 now career influencers says survey

Career Influencers Vuelio survey

One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers

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James Charles’ Instant Influencer is everything wrong with our industry

James Charles instant influencer

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

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Influencer Asma Elbadawi produces TV-quality content for £250

Asma Elbadawi TV quality content

Fleet-of-foot, low-cost, and relevant, Asma Elbadawi produces TV-quality video content for just £250 setting the scene for industry growth

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Will influencer marketing win US election?

influencer marketing US election

Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the US election?

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Bloomberg turns to influencers in US presidential race

Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections

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Influencers exploit coronavirus for fame

coronavirus influencers

A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?

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ASA revamps influencer guidelines

Influencer guidelines

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

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Brand outs influencer over £30 gift

Brand outs influencer over £30

The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.  

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Vine Bytes back: Can influencers monetise Byte?

Can influencers monetise Byte

Vine co-founder launches Byte. Can influencers make money from it this time?

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The real reason Casper lists influencers as IPO risk

Casper mattress Influencer IPO

Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. 

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Instagram influencer marketing activity soars 48%

Instagram influencer marketing activity soars 48%

New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?

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Instagram gun influencers set to lose fire power

gun influencers

Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

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Influencer marketing trends 2020

influencer marketing trends 2020

Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. 

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