Category Archives for Influencer Marketing

Influencer input would have saved Samsung Galaxy Fold screens

Influencer R&D would have saved broken Samsung Galaxy fold

Including influencers within the Samsung Galaxy Fold product development process would have prevented broken-screen reviews.

Read more

Instagram is testing hiding the like counter

Instagram testing hiding like counter

Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?

Read more

Don’t like influencer marketing? Then offer a better alternative

influencer marketing alternative

Influencer marketing has its dissenters but the discipline sprung from our dislike in ads and an end of blind trust in media, brands and business. Don't like influencer marketing? Then offer a better alternative.

Read more

Influencer marketing’s language problem

Influencer marketing langugage problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry.

Read more

Fashion bloggers switching to Instagram says survey

Fashion bloggers switch Instagram Vuelio

UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?

Read more

News UK launches The Fifth – an influencer marketing agency

UK News The Fifth influencer Marketing

News UK launches The Fifth - an influencer marketing agency with storytelling and authentication at its core.

Read more

Instagram outage reminds us not to build only on rented land

Instagram outage reminds us not to build only on rented land

Instagram's outage reminds brands and influencers alike to have a backup communications plan, and not to neglect the platforms they own by building only on rented land.

Read more

Instagram creator accounts: what’s their real purpose? [updated]

Instagram creator accounts

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?

Read more

Tapping the influence of online gamers

Tapping the influence of online gamers

Online gamers can provide brands with access to hard-to-reach audiences who no longer watch linear television and who actively use software to block online advertising. But how can you tap into this influence?

Read more

The REAL reason I’m thrilled to run a top 10 PR blog

top 10 pr blog

I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer marketing but it can’t do it alone.

Read more

Why TV needs YouTubers more than the other way around

influencer marketing alternative youtube

TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform?

Read more

The influencer fraud vigilantes

Influencer fraud vigilantes 1

Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?

Read more

FYRE festival film’s own transparency issue

Fyre festival film transparency

Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?

Read more

Yes … another FYRE Festival article… but wait

FYRE festival documentary

FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.

Read more

Burger King, Kevin Hart and the offence archaeologists

Burger King offence archaeologists

Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries?

Read more

What are your kids watching on YouTube?

kids watching youtube

Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.

Read more

Burger King’s influencer stunt tricks Casey Neistat

Burger KIng influencer Casey Neistat 1

Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?

Read more

CMA rewards influencers’ brand affinity

CMA rewards influencers’ brand affinity

The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.

Read more

16 top influencers sign watchdog pledge for clarity on ads

16 influencers sign pledge with CMA to improve the way they label their social media advertisements.

Read more

Top YouTubers target kids with online gaming site promo

YouTubers target kids with online gaming MysteryBrand

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.

Read more

Tone-deaf keyword squatting by Instagram influencers

instagram influencers tone deaf keyword squatting

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is an a**hole.

Read more

The dangers of blacklisting influencers

blacklisting influencers

Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.

Read more

Beat influencer fraud with better measurement

beat influencer fraud better measurement

Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.

Read more

Influencer outreach budgets drop 12% says PRCA report

influencer outreach budgets drop

Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.

Read more