80% of influencers across Europe are failing to declare adverts as adverts. Clearly much needs to be done by the whole influencer marketing value chain – that should start with greater transparency within this report.
Episode 51 of the Influencer Marketing Lab podcast where Alice Audley, founder and CEO of bCreator talks about the importance of live events and explains why the the bCreator Awards are special
“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok