India’s ad watchdog first to regulate virtual influencers

ASCI, India’s advertising regulator, becomes the first national watchdog to mention dealing with virtual influencers within its disclosure guidelines

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Australian influencer marketers update their code of practice

AiMCO, the Australian Influencer Marketing Council, updates its code of practice to promote better understanding around affiliate marketing and gifting

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Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab podcast where Beckii Flint co-founder of Pepper Studio talks hate followers and how to professionalise the influencer marketing industry

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TikTok Boom: book review

TikTok Boom by tech journalist Chris Stokel-Walker charts TikTok’s meteoric rise and origins. How it has transformed our society. And, importantly where it’s headed.

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Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab podcast where Chris Stokel-Walker talks about his new book: TikTok boom

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We pay more attention to influencers than journalists when using Instagram for news

Reuters Institute Digital News Report 2021 shows people say they pay more attention to influencers than journalists when using Instagram for news

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Love Island 2021: Celebrities not Influencers

As Love Island 2021 airs the distinction between influencers and celebrities lies in authority and audience.

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Australian Influencer Marketing Council launches awards

AiMCO, the Australian Influencer Marketing Council, has launched industry awards to celebrate best practice.

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Philip Brown talks Offset: Formula E’s new creator collective

Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective

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Netflix moves into merch: how will promotions be declared?

Liked the show? So buy the set. Netflix has moved into merchandise and become more overt with its product placement. How will this new content be declared?

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Yusuf Özdalga of QED Investors explains how to fund the creator economy

Episode 31 of the Influencer Marketing Lab podcast where Yusuf Özdalga of QED Investors explains how to fund the creator economy

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Influencers Trust Project to bring accreditation to content creators

The Influencers Trust Project is a transparency and trust label. It aims to legitimise and support the work of content creators by building an informed and critical community

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Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer

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Gymshark’s Calum Watson talks about building a 100-year brand

Episode 29 of the Influencer Marketing Lab podcast where I speak with Calum Watson, Global Partnerships Director at Gymshark

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Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy

Episode 28 of the Influencer Marketing Lab podcast where I speak with Imogen Coles, influence programme director at Ogilvy.

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Why shelving Instagram for Kids is no real fix

Shelving Instagram for Kids will not alone remove the potential harms that social media brings to the young as four-in-ten kids below minimum age already use social media.

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More kids can spot influencer intent than search engine ads

65% of kids understand the motivation behind influencer content compared with 40% of 8-11s who can detect the placement of  paid-for advertisements in search engines.

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Becky Owen, Facebook’s head of branded content, talks social commerce

Episode 27 of the Influencer Marketing Lab podcast where I speak with Becky Owen, Facebook’s head of branded content across Europe, the Middle East and Africa

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Exploring Gifta: the brand-to-influencer gifting logistics company

Episode 26 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Gifta, the brand-to-influencer gifting logistics company

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Influencer Marketing Show round-up day 1: Peer-to-peer, community-based and creative

Influencer Marketing Show round-up day 1 – how to reduce agency hours by up to 60% and why markets are still conversations.

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Charlotte Williams talks influencer pricing

Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing

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Tom Augenthaler talks B2B influencer marketing

Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.

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From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

Episode 23 of the Influencer Marketing Lab podcast where I speak with Dr Kathryn Murphy about YouTubers becoming mainstream celebrities

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Dr Alex joins OnlyFans widening the platform’s appeal

Dr Alex George, Love Islander, doctor and mental health campaigner joins OnlyFans widening the subscription platform’s appeal. 

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Repeat offenders blight influencer industry

UK advertising watchdog report identifies high rate of influencers repeatedly flouting ad disclosure rules. 

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Creator subscription services? We’ve been here before with TIDAL

A rash of subscription-only content platforms is cropping up to house influencer content. Here’s what we learned from TIDAL.

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WTF is an NFT: why creators are turning to Non-Fungible Tokens

Find out what the F#@k NFTs are and how Logan Paul can sell 10-second YouTube clips for $15,000 via NFT

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Talking TikTok music with Emma Harman President of Whalar, EMEA

Episode 22 of the Influencer Marketing Lab podcast where I speak with Emma Harman,  President of Whalar for EMEA.

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Netflix-ing the creator economy

Netflix-ing the creator economy: Shift in the way influencers get paid from brand partnerships to pay-a-per-view and subscription revenue models.

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Making kids media smart about influencer marketing

New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting. 

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