Category Archives for Influencer Marketing

Australian Influencer Marketing Council formed

Australian Influencer Marketing Council aimco

The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards.

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Image manipulation clouds influencer marketing

image manipulation clouds influencer marketing

Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.

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Estée Lauder and Revolve demonstrate importance of influencer marketing

Estée Lauder and Revolve demonstrate the worth of influencer marketing

Estée Lauder and Revolve demonstrate the importance of influencer marketing to their profits by devoting 70%-75% of marketing spend to the discipline

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Vuelio expands online influence awards

Vuelio expands online influence awards

Vuelio expands online influence awards to include podcasters, Instagrammers online campaigners, bloggers and influencer marketers.

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Is influencer marketing a busted flush? Analysis of a Cision whitepaper

Is influencer marketing a busted flush.

Examining assertions made by Cision in its whitepaper: Is influencer marketing a busted flush? Are the contentions accurate and context relevant? Does influencer marketing get the research it deserves?

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Love Island contestants challenge influencer fraud claim

Love Island contestants challenge influencer fraud claim

Love Island contestants challenge influencer fraud claim as influencers safeguard their professional reputations.

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Why Instagram is really hiding likes

why Instagram is really hiding likes

Facebook's fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes.

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Influencer spend up 83% says report

influencer spend up 83 per cent says report

Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though?

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Influencer marketing: Why one-hit-wonders won’t work

Influencer-marketing-Why-one-hit-wonders-won’t-work

Consumers need to see at least three branded influencer posts before seeking more information, and five such posts to make a purchase says new report.

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APAC to lead influencer marketing by 2024

APAC-to-lead-influencer-marketing-by-2024-

Asia Pacific (APAC) is set to lead influencer marketing becoming the world's largest influencer marketing platform market by 2024 surpassing North America. Here's how.

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Influencer marketing’s indecent proposals

influencer marketing indecent proposals

Influencer marketing's indecent proposals: Recent 'fake' engagements by influencers show context collapse and authenticity as performance art.

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Why PR should lead (not own) influencer marketing

PR lead not own influencer marketing

As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline.

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Influencer marketing after Instagram

influencer marketing after instagram

Influencer marketing after Instagram: Are there long-term downsides to Creator accounts, Checkout, and branded content ads? What are the alternative approaches and platforms?

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What if Instagram hid follower numbers?

Instagram hides follower count

How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change?

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How UK watchdog protects consumers from poor influencer marketing

Influencer Marketing compliance CMA Jason Freeman

The Competition and Markets Authority's legal director explains how the regulator protects consumers from influencer marketing that flouts the law.

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Tribe founder talks funding, US expansion and that Keith Weed investment

Tribe investment Keith Weed Jules Lund

Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion and that Keith Weed investment.

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Influencer Marketing: More Farrow & Ball than Model T Ford

Influencer marketing Ford Model T

As a descriptor the word 'influencer' fails to capture the nuances of a wide, and growing, category.

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UK influencer marketing watchdog seeks to clarify position

UK influencer marketing watchdog seeks to clarify position

UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.

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Marques Brownlee helps with Samsung Galaxy Fold crisis communications

Marques Brownlee crisis comms Samsung Galaxy Fold

Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video.

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Influencer input would have saved Samsung Galaxy Fold screens

Influencer R&D would have saved broken Samsung Galaxy fold

Including influencers within the Samsung Galaxy Fold product development process would have prevented broken-screen reviews.

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Instagram is testing hiding the like counter

Instagram testing hiding like counter

Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?

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Don’t like influencer marketing? Then offer a better alternative

influencer marketing alternative

Influencer marketing has its dissenters but the discipline sprung from our dislike in ads and an end of blind trust in media, brands and business. Don't like influencer marketing? Then offer a better alternative.

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Influencer marketing’s language problem

Influencer marketing langugage problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry.

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Fashion bloggers switching to Instagram says survey

Fashion bloggers switch Instagram Vuelio

UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?

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