Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community.  The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and

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Influencer ad disclosure: when influencers become investors

Influencer/brand commercial relationships extend beyond sponsored content as Emma Louise Connolly discovered after posting about a brand she’d invested in

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When TikTok makes more, creators make less

“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok

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ASA takes out ads against repeat offending influencers

The algebra of deterrence – or why repeat offenders continue to get away with it and what the ASA is doing to prevent it

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UK regulators crackdown on crypto-asset ads

UK regulators are cracking down on crypto-asset advertisements including those featuring influencers. This week both HM Treasury and the Financial Conducts Authority announced consultation into the regulation of crypto ads. This follows an Advertising Standards Authority investigation in November 2021.

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Digitally-altered images bill: questions for influencer marketing

An MP has introduced a bill in Parliament calling for sponsored influencer-generated content to carry advisory labels if showing digitally-altered bodies. Does the proposed law capture all the angles?

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Taylor Lorenz debunks popularity myth of influence

New York Times journalist, Taylor Lorenz, debunks popularity myth of influencers’ cultural relevance

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Instagram (finally) launches trend report for 2022

Instagram explores the key upcoming trends forecast to shape culture in 2022 as defined by GenZ in new report

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BeyondInfluence’s Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab podcast where Jeanette Okwu founder and CEO of BEYONDinfluence talks  global influencer marketing

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CMA’s Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab podcast where the Competition and Markets Authority’s Cecilia Parker Aranha discusses fighting greenwashing with its Green Claims Code.

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Why MrBeast spent $3.5m recreating Squid Game

Why YouTuber and philanthropist MrBeast spent an estimated $3.5m recreating the Netflix hit Squid Game.

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Why China might clamp down on influencers

The Chinese government may clamp down on aspirational content published online as the country follows its common prosperity agenda.

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KSI follows Mr.Beast into fast food

KSI and the Sidesmen hope to cash in on fast food sales as these creators expand their brand

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Influencer marketing disclosure and the algebra of deterrence

Why the algebra of deterrence is out of balance when it comes to effectively disclosing influencer marketing ads

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Creators’ Legal, a template contract start-up, sets sights on creator economy

New startup, Creators’ Legal, is offering contract templates for content creators. Will these professionalise the space? Or might they lead to brands feeling a false sense of security?

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Gabby Petito: Crime porn and the making of a posthumous star

Gabby Petito: crime porn and the making of a posthumous star. Citizen journalism, macabre fascination, or cynical opportunism played out by other content creators seeking to garner views from newsjacking, and ultimately profit from this personal tragedy?

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India’s ad watchdog first to regulate virtual influencers

ASCI, India’s advertising regulator, becomes the first national watchdog to mention dealing with virtual influencers within its disclosure guidelines

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Australian influencer marketers update their code of practice

AiMCO, the Australian Influencer Marketing Council, updates its code of practice to promote better understanding around affiliate marketing and gifting

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Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab podcast where Beckii Flint co-founder of Pepper Studio talks hate followers and how to professionalise the influencer marketing industry

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TikTok Boom: book review

TikTok Boom by tech journalist Chris Stokel-Walker charts TikTok’s meteoric rise and origins. How it has transformed our society. And, importantly where it’s headed.

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Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab podcast where Chris Stokel-Walker talks about his new book: TikTok boom

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We pay more attention to influencers than journalists when using Instagram for news

Reuters Institute Digital News Report 2021 shows people say they pay more attention to influencers than journalists when using Instagram for news

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Love Island 2021: Celebrities not Influencers

As Love Island 2021 airs the distinction between influencers and celebrities lies in authority and audience.

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Australian Influencer Marketing Council launches awards

AiMCO, the Australian Influencer Marketing Council, has launched industry awards to celebrate best practice.

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Philip Brown talks Offset: Formula E’s new creator collective

Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective

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Netflix moves into merch: how will promotions be declared?

Liked the show? So buy the set. Netflix has moved into merchandise and become more overt with its product placement. How will this new content be declared?

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Yusuf Özdalga of QED Investors explains how to fund the creator economy

Episode 31 of the Influencer Marketing Lab podcast where Yusuf Özdalga of QED Investors explains how to fund the creator economy

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Influencers Trust Project to bring accreditation to content creators

The Influencers Trust Project is a transparency and trust label. It aims to legitimise and support the work of content creators by building an informed and critical community

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Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer

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Gymshark’s Calum Watson talks about building a 100-year brand

Episode 29 of the Influencer Marketing Lab podcast where I speak with Calum Watson, Global Partnerships Director at Gymshark

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