Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media
One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers
James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing.
Fleet-of-foot, low-cost, and relevant, Asma Elbadawi produces TV-quality video content for just £250 setting the scene for industry growth
Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the US election?
Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections
A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?
UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.
The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.
Vine co-founder launches Byte. Can influencers make money from it this time?
Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however.
New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?
Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.
Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning.
Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.
Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect.
Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher calling beyond selling stuff. But it is not without its challenges - disclosure and ethics and influencer fraud remain ongoing issues.
Influencer marketing conversations drop but searches via Google continue to climb along with budgets.
Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median
'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated in our audience segmentation.
Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
#FuturePRoof has today published a guide addressing the need for influencer marketing governance in public relations.
The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards.
Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.