Verity Park founder of TBH Talent talks creators

Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.

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Lydia Millen – tone deaf or in tune with her audience?

Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken

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Study shows influencers drive social commerce

Two-fifths of social media users say influencers impact their buying decisions according to a new report.

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Battle for social commerce sales

Hit by slowing advertising revenue, both YouTube and TikTok are doubling-down on their efforts to roll out social commerce features.

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Myleene Klass: trifecta of ASA rulings

Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.

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Is Mastodon influencer marketing ready?

Interest in Mastodon, the open source social media platform, has spiked as users search out Twitter alternatives post-Elon-Musk-purchase. But will users be safer on Mastodon? Will advertisers and influencers follow?

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Ian Forrester of DAIVID on effective influencer marketing measurement

Episode 47 of the Influencer Marketing Lab podcast where Ian Forrester of DAIVID talks effective influencer marketing measurement

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Boohoo and Patagonia’s very different approaches to championing sustainability

Boohoo and Patagonia: two clothing firms with very different approaches towards championing sustainability.

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Abha Gallewale, global social strategy manager at ASICS talks sport creators

Episode 46 of the Influencer Marketing Lab podcast where Abha Gallewale, global social strategy manager at sportswear brand, ASICS talks about sports creators

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Some contrarian views on Instagram’s feature changes

As Kim and Kylie manage to marshal just 0.0003% of their combined Instagram following into signing a petition focused on Instagram algorithm changes we take a contrarian look at the saga.

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Catherine Yeo discusses her new book: The Creator Revolution

Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a

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Why Instagram shouldn’t listen to Kylie

Instagram should listen to the data not to Kylie’s call for an end to tinkering with its algorithm. And why comparisons with her 2018 Tweet about Snap are over stated.

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US proposes crackdown on influencers

US considers changes to tighten its guidelines around influencers  – proposals centre on ensuring influencer/brand collabs are effectively signposted, that influencer agencies understand the liability of their roles and that the definition of “endorsers” should be modified to bring virtual influencers under the guides.

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61% don’t trust mega influencers to declare ads

New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.

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C Talent, a disabled-led talent management agency, joins Whalar

Whalar buys C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile Deaf and Disabled talent.

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‘Iconic Kisses’ wins PRWeek Global Awards 2022

‘Iconic Kisses’ wins PRWeek Global Awards 2022 for best influencer marketing campaign.

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Influencers banned from fronting gambling ads to under-18s

Influencers, reality TV stars and sports people hit by new rules on gambling advertisements

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The Fifth expands following fresh investment

News UK-backed influencer agency, The Fifth, broadens senior leadership and targets international growth

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Creator Lucy Edwards on ditching tokenism from influencer marketing

Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.

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Puberty heightens sensitivity to social media finds survey

A survey shows puberty heightens sensitivity to social media – hang on, puberty heightens sensitivity to everything. 

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Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.

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Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence

Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast

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Sedge Beswick, MD of SEEN Connects talks social shopping

Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.

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No, Aussie influencers are not banned from promoting cosmetics

Influencers in Australia promoting skincare, vitamins and sunscreens now bound by same regulations as all other advertising formatsOver the weekend a flurry of stories ran across Australian mainstream media incorrectly suggesting the end of influencer marketing for cosmetic firms.The story started in The Australian and was picked up by sister titles News, the Sun Herald

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Keely Cat-Wells CEO of C Talent talks Inspiration Porn

Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening

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Matthew Wood talks Influencer Marketing Show, Awards and Community

Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.

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Why so few creators have Wikipedia bios

Too few reputable mainstream media outlets cover the breadth of the creator landscape. Creators, in turn, fail the notability test used by Wikipedia editors to decide whether a given topic warrants its own article.What does the Wikipedia landscape look like for creators? asks Catherine Yeo in her newsletter Creative Contemplation! Yeo’s exhaustive research posits that

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Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management

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Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community.  The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and

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Influencer ad disclosure: when influencers become investors

Influencer/brand commercial relationships extend beyond sponsored content as Emma Louise Connolly discovered after posting about a brand she’d invested in

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