80% of influencers across Europe are failing to declare adverts as adverts. Clearly much needs to be done by the whole influencer marketing value chain – that should start with greater transparency within this report.
AI is now being blamed by some for past real-life gaffes. This creates a liar’s dividend and risks destabilising the concept of truth itself.
Tasha Ghouri, content creator and ex Love Islander has managed to encapsulate both the highs and lows of influencer marketing – all within a fortnight
This week an influencer faked her death to promote a good cause – what are the ethical and sector-wide implications?
When calling out influencers for failing to disclose promotion of their own brands I’d have thought Alice Bull should also be declaring her content as a promotion of her own services, too.
With the UK’s Online Safety Act finally law. What effect will social media platforms’ mandate to automatically take down offending creator content have? What redress will creators have if they believe their content was wrongly removed?
Episode 53 of the Influencer Marketing Lab podcast – James Baldwin Global B2B Influence Lead at Ogilvy talks me through his agency’s new report – Influencing Business: The Global Rise of B2B Influencer Marketing
Episode 52 of the Influencer Marketing Lab podcast Steph Money, VP of Client Services at ThisThat explains why measurement and evaluation should be table stakes requirements within influencer marketing.
Gen X are responsible for 27% of global spending yet just 5% of influencer marketing spend goes to targeting them. A new report offers don’ts and dos for building a Gen X influencer strategy.
Episode 51 of the Influencer Marketing Lab podcast where Alice Audley, founder and CEO of bCreator talks about the importance of live events and explains why the the bCreator Awards are special
As the Online Safety Bill is ready to become law watch out for the tsunami of creator complaints coming down the pike from influencers up-in-arms about automatic takedowns of their content by Instagram and other platforms.
An uptick in sponsored creator content following WHO’s hazard guidance issued about over-consumption of aspartame reminds us that sometimes we need to know clearly who is sponsoring content – not just that the content is sponsored.
Episode 50 of the Influencer Marketing Lab podcast where Mindshare’s Esme Rice talks professionalism and the importance of understanding regional differences in influencer marketing
Episode 49 of the Influencer Marketing Lab podcast where Sammy Albon tracks his journey from creator to senior campaign direct at agency What They Said.
TikToks featuring realistic-looking virtual influencers such as Miquela, will have to be marked to show the creators are not humans from April 21st.
Meta’s introduction of verification may ultimately be a clever move in anticipating the costs of policing the content on its platforms under proposed legislation
Does Meta Verified pave the way for two-speed content on social media platforms?
Hilton’s 10-minute TikTok is a beautifully-crafted postmodern ad that plays knowingly with the idea of users’ hyper-shortened attention spans
Love Island’s Laura Whitmore, Muff Liquor and the mistaken belief that #muffboss made it clear that Ms Whitmore was an investor in the drinks company
TikTok’s de-influencing trend is a reminder to brands that influence is not necessarily the same as advocacy
U.S regulators and educators are gunning for TikTok. But the short-form video app may have an ace up its sleeve … the youth vote.
There’s a dichotomy. Whilst creators, consumers and advertisers have embraced TikTok there’s also a nervous tension about the app as regulators tighten their grip on the Chinese-owned platform
Logan Paul’s CryptoZoo failed venture and mangled crisis management is a cautionary tale of the importance of marrying influence with aptitude in creator-owned brands.
Prime Hydration, the sports drink created by KSI and Logan Paul, has leant heavily on the psychology of persuasion for its UK launch.
Creator Funds are failed experiments which disincentivise creators to create. Finite cash pools for pay-outs mean the more you, the less you earn.
Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.
Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken
Two-fifths of social media users say influencers impact their buying decisions according to a new report.
Hit by slowing advertising revenue, both YouTube and TikTok are doubling-down on their efforts to roll out social commerce features.
Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.