US proposes crackdown on influencers

US considers changes to tighten its guidelines around influencers  – proposals centre on ensuring influencer/brand collabs are effectively signposted, that influencer agencies understand the liability of their roles and that the definition of “endorsers” should be modified to bring virtual influencers under the guides.

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61% don’t trust mega influencers to declare ads

New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.

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C Talent, a disabled-led talent management agency, joins Whalar

Whalar buys C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile Deaf and Disabled talent.

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‘Iconic Kisses’ wins PRWeek Global Awards 2022

‘Iconic Kisses’ wins PRWeek Global Awards 2022 for best influencer marketing campaign.

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Influencers banned from fronting gambling ads to under-18s

Influencers, reality TV stars and sports people hit by new rules on gambling advertisements

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The Fifth expands following fresh investment

News UK-backed influencer agency, The Fifth, broadens senior leadership and targets international growth

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Creator Lucy Edwards on ditching tokenism from influencer marketing

Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.

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Puberty heightens sensitivity to social media finds survey

A survey shows puberty heightens sensitivity to social media – hang on, puberty heightens sensitivity to everything. 

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Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.

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Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence

Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast

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Sedge Beswick, MD of SEEN Connects talks social shopping

Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.

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No, Aussie influencers are not banned from promoting cosmetics

Influencers in Australia promoting skincare, vitamins and sunscreens now bound by same regulations as all other advertising formatsOver the weekend a flurry of stories ran across Australian mainstream media incorrectly suggesting the end of influencer marketing for cosmetic firms.The story started in The Australian and was picked up by sister titles News, the Sun Herald

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Keely Cat-Wells CEO of C Talent talks Inspiration Porn

Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening

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Matthew Wood talks Influencer Marketing Show, Awards and Community

Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.

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Why so few creators have Wikipedia bios

Too few reputable mainstream media outlets cover the breadth of the creator landscape. Creators, in turn, fail the notability test used by Wikipedia editors to decide whether a given topic warrants its own article.What does the Wikipedia landscape look like for creators? asks Catherine Yeo in her newsletter Creative Contemplation! Yeo’s exhaustive research posits that

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Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management

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Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community.  The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and

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Influencer ad disclosure: when influencers become investors

Influencer/brand commercial relationships extend beyond sponsored content as Emma Louise Connolly discovered after posting about a brand she’d invested in

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When TikTok makes more, creators make less

“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok

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ASA takes out ads against repeat offending influencers

The algebra of deterrence – or why repeat offenders continue to get away with it and what the ASA is doing to prevent it

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UK regulators crackdown on crypto-asset ads

UK regulators are cracking down on crypto-asset advertisements including those featuring influencers. This week both HM Treasury and the Financial Conducts Authority announced consultation into the regulation of crypto ads. This follows an Advertising Standards Authority investigation in November 2021.

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Digitally-altered images bill: questions for influencer marketing

An MP has introduced a bill in Parliament calling for sponsored influencer-generated content to carry advisory labels if showing digitally-altered bodies. Does the proposed law capture all the angles?

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Taylor Lorenz debunks popularity myth of influence

New York Times journalist, Taylor Lorenz, debunks popularity myth of influencers’ cultural relevance

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Instagram (finally) launches trend report for 2022

Instagram explores the key upcoming trends forecast to shape culture in 2022 as defined by GenZ in new report

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BeyondInfluence’s Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab podcast where Jeanette Okwu founder and CEO of BEYONDinfluence talks  global influencer marketing

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CMA’s Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab podcast where the Competition and Markets Authority’s Cecilia Parker Aranha discusses fighting greenwashing with its Green Claims Code.

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Why MrBeast spent $3.5m recreating Squid Game

Why YouTuber and philanthropist MrBeast spent an estimated $3.5m recreating the Netflix hit Squid Game.

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Why China might clamp down on influencers

The Chinese government may clamp down on aspirational content published online as the country follows its common prosperity agenda.

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KSI follows Mr.Beast into fast food

KSI and the Sidesmen hope to cash in on fast food sales as these creators expand their brand

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Influencer marketing disclosure and the algebra of deterrence

Why the algebra of deterrence is out of balance when it comes to effectively disclosing influencer marketing ads

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