4-in-5 Euro influencers flout ad rules

80% of influencers across Europe are failing to declare adverts as adverts. Clearly much needs to be done by the whole influencer marketing value chain – that should start with greater transparency within this report.

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Deepfakes create ‘liars dividend’ eroding trust

AI is now being blamed by some for past real-life gaffes. This creates a liar’s dividend and risks destabilising the concept of truth itself.

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Tasha Ghouri encapsulates highs and lows of influencer marketing

Tasha Ghouri, content creator and ex Love Islander has managed to encapsulate both the highs and lows of influencer marketing – all within a fortnight

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Influencer fakes death to promote good cause

This week an influencer faked her death to promote a good cause – what are the ethical and sector-wide implications?

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Why the compliance crusader, may be breaking the CAP code

When calling out influencers for failing to disclose promotion of their own brands I’d have thought Alice Bull should also be declaring her content as a promotion of her own services, too.

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What effect will platforms’ takedown of offending creator content have?

With the UK’s Online Safety Act finally law. What effect will social media platforms’ mandate to automatically take down offending creator content have? What redress will creators have if they believe their content was wrongly removed?

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Ogilvy’s James Baldwin discusses new global B2B influencer marketing report

Episode 53 of the Influencer Marketing Lab podcast – James Baldwin Global B2B Influence Lead at Ogilvy talks me through his agency’s new report – Influencing Business: The Global Rise of B2B Influencer Marketing

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Steph Money of ThisThat talks influencer measurement

Episode 52 of the Influencer Marketing Lab podcast Steph Money, VP of Client Services at ThisThat explains why measurement and evaluation should be table stakes requirements within influencer marketing. 

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Just 5% of influencer spend targets Gen X

Gen X are responsible for 27% of global spending yet just 5% of influencer marketing spend goes to targeting them. A new report offers don’ts and dos for building a Gen X influencer strategy.

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Alice Audley from Blogosphere to bCreator

Episode 51 of the Influencer Marketing Lab podcast where Alice Audley, founder and CEO of bCreator talks about the importance of live events and explains why the the bCreator Awards are special

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Online Safety Bill ready to become law – watch out for automatic takedowns of creator content

As the Online Safety Bill is ready to become law watch out for the tsunami of creator complaints coming down the pike from influencers up-in-arms about automatic takedowns of their content by Instagram and other platforms.

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The influencer dietitians leaving a bitter taste

An uptick in sponsored creator content following WHO’s hazard guidance issued about over-consumption of aspartame reminds us that sometimes we need to know clearly who is sponsoring content – not just that the content is sponsored.

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Esme Rice: Mindshare Worldwide Influencer Practice Lead

Episode 50 of the Influencer Marketing Lab podcast where Mindshare’s Esme Rice talks professionalism and the importance of understanding regional differences in influencer marketing 

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Sammy Albon – Creator turned Senior Campaign Director

Episode 49 of the Influencer Marketing Lab podcast where Sammy Albon tracks his journey from creator to senior campaign direct at agency What They Said. 

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TikTok new guidelines: virtual influencers must be tagged

TikToks featuring realistic-looking virtual influencers such as Miquela, will have to be marked to show the creators are not humans from April 21st. 

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Meta Verified: Getting ahead of regulation

Meta’s introduction of verification may ultimately be a clever move in anticipating the costs of policing the content on its platforms under proposed legislation

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Meta Verified: playing with net neutrality

Does Meta Verified pave the way for two-speed content on social media platforms?

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Hilton uploads 10-min ad to TikTok … and it’s good

Hilton’s 10-minute TikTok is a beautifully-crafted postmodern ad that plays knowingly with the idea of users’ hyper-shortened attention spans

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Why #muffboss won’t replace #AD

Love Island’s Laura Whitmore, Muff Liquor and the mistaken belief that #muffboss made it clear that Ms Whitmore was an investor in the drinks company

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TikTok’s de-influencing trend: a reminder of influence

TikTok’s de-influencing trend is a reminder to brands that influence is not necessarily the same as advocacy

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TikTok’s secret weapon: young voters

U.S regulators and educators are gunning for TikTok. But the short-form video app may have an ace up its sleeve … the youth vote.

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Tough Times for TikTok in 2023

There’s a dichotomy. Whilst creators, consumers and advertisers have embraced TikTok there’s also a nervous tension about the app as regulators tighten their grip on the Chinese-owned platform

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Logan Paul’s cautionary tale for creator-owned brands

Logan Paul’s CryptoZoo failed venture and mangled crisis management is a cautionary tale of the importance of marrying influence with aptitude in creator-owned brands.

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Scarcity principle: Prime Hydration sells out in UK

Prime Hydration, the sports drink created by KSI and Logan Paul, has leant heavily on the psychology of persuasion for its UK launch. 

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Death of the Creator Fund

Creator Funds are failed experiments which disincentivise creators to create. Finite cash pools for pay-outs mean the more you, the less you earn.

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Verity Park founder of TBH Talent talks creators

Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.

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Lydia Millen – tone deaf or in tune with her audience?

Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken

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Study shows influencers drive social commerce

Two-fifths of social media users say influencers impact their buying decisions according to a new report.

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Battle for social commerce sales

Hit by slowing advertising revenue, both YouTube and TikTok are doubling-down on their efforts to roll out social commerce features.

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Myleene Klass: trifecta of ASA rulings

Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.

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