Category Archives for Influencer Marketing

Love Island, test & trace and that £63,000

test and trace £63000

We now know the UK government spent £63,000 paying Love Island stars for their part in promoting the Test and Trace app. Was it money well spent?

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Exploring Public Relations and Management Communication: a review

Exploring Public Relations: book at once both theoretical and practical; esoteric and accessible.  A benchmark text. 

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Profile of Cody Eastmond senior director at Science Magic Inc.

Cody Eastmond science magic influencer marketing lab

Episode 15 of the Influencer Marketing Lab podcast where I speak with Cody Eastmond, senior director at Science Magic Inc.

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Profile of Dr Sevil Yesiloglu and new influencer marketing book

Dr Sevil Yesiloglu influencer marketing book influencer marketing lab

Episode 14 of the Influencer Marketing Lab podcast where I speak with Dr Sevil Yesiloglu of UAL's LCC about her new influencer marketing book

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Profile of MediaCom’s Emily Trenouth

Emily Trenouth mediacom influencer marketing lab

Episode 13 of the Influencer Marketing Lab podcast where I speak with Emily Trenouth, head of influencer marketing at MediaCom.

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Unintended consequences of regulating big tech

Unintended consequences of regulating big tech digital markets unit

The Competition and Markets Authority is forming the Digital Markets Unit but could there be unintended consequences to regulating big tech? - and if so how do we prevent that?

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Profile of Billion Dollar Boy CEO Edward East

Billion Dollar Boy Edward East influencer marketing lab

Episode 12 of the Influencer Marketing Lab podcast where I speak with Edward East, founder and CEO of Billion Dollar Boy.

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How influencers are shaping popular culture with Vik Khagram of BCW

Vik Khagram influencer marketing lab 2

Episode 11 of the Influencer Marketing Lab podcast where I speak with Vik Khagram of BCW about how influencers are shaping popular culture.

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Influencer marketing in South Africa with Anne Dolinschek of Nfluential

Anne Dolinschek influencer marketing lab

Episode 10 of the Influencer Marketing Lab podcast where I speak with Anne Dolischek of South African strategic influencer marketing agency Nfluential.

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UK AD watchdog makes first ruling on TikTok ad

UK AD watchdog makes first ruling on TikTok ad

UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief.

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Influencer marketing disclosure regulations with Rupa Shah

Rupa Shah Hashtag Ad Influencer Marketing Lab

Episode 9 of the Influencer Marketing Lab podcast where I speak with Rupa Shah of Hashtag Ad Consulting about influencer marketing disclosure regulations

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Games industry bigger than music & movies combined with Rich Keith

Rich Keith influencer marketing lab

Episode 8 of the Influencer Marketing Lab podcast where I speak with Rich Keith CEO of Fourth Floor about the games industry and the need for a global influencer marketing trade body.

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Ocean Spray TikTok: How it started. How it ended

how it started how it ended captions

Power and pastiche of Ocean Spray TikTok viral video. How it started. How it ended.

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Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising signalling marking an important behaviour shift by the major platform

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Transparency as competitive advantage within influencer marketing with Jennifer Quigley-Jones

Jennifer Quigley-Jones Influencer Marketing Lab

Episode 7 of the Influencer Marketing Lab podcast where I speak with Jennifer Quigley-Jones CEO of Digital Voices about transparency as a competitive advantage within influencer marketing.

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Virtual Influencers and the metaverse with Dudley Nevill-Spencer

Dudley Nevill-Spencer Influencer Marketing Lab podcast

Episode 6 of the Influencer Marketing Lab podcast where I speak with Dudley Nevill-Spencer of Virtual Influencer Agency about virtual influencers and authenticity.

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Democratizing philanthropy with influencers

Stephen Ready inspired influencer marketing lab

Episode 5 of the Influencer Marketing Lab podcast where I speak with Stephen Ready of Inspired about democratizing philanthropy

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1-in-4 consumers turn to influencers for news before journalists

1-in-4 consumers source news from influencers before journalists

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.

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Influence+United: Global influencer marketing alliance formed

Influence+United

IZEA forms Influence+United to help marketers better realise multi-region influencer marketing campaigns

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Molly-Mae Hague: influencer evolution with Mark Dandy of Captivate Influence

Mark Dandy influencer marketing lab

Episode 4 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Captivate Influence

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Influencer marketing can learn from 1999 Digital with Guild & Econsultancy founder, Ashley Friedlein

Ashley Friedlein influencer marketing lab

Episode 3 of the Influencer Marketing Lab podcast where I speak with Ashley Friedlein founder of Guild and Econsultancy 

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Evolution of storytelling formats – Oliver Lewis, The Fifth’s MD

Oliver Lewis The Fifth Influencer Marketing Lab

Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats

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Think alpha consumer, not micro influencer with Golin EVP, Jim Lin

Think alpha consumers, not micro influencers influencer marketing lab podcast

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

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TAKUMI X seeks to redefine creators as creative consultants

Takumi X creators creative consultants

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing

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