Episode 51 of the Influencer Marketing Lab podcast where Alice Audley, founder and CEO of bCreator talks about the importance of live events and explains why the the bCreator Awards are special
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Esme Rice: Mindshare Worldwide Influencer Practice Lead
Episode 50 of the Influencer Marketing Lab podcast where Mindshare’s Esme Rice talks professionalism and the importance of understanding regional differences in influencer marketing
Sammy Albon – Creator turned Senior Campaign Director
Episode 49 of the Influencer Marketing Lab podcast where Sammy Albon tracks his journey from creator to senior campaign direct at agency What They Said.
TikTok new guidelines: virtual influencers must be tagged
TikToks featuring realistic-looking virtual influencers such as Miquela, will have to be marked to show the creators are not humans from April 21st.
Meta Verified: Getting ahead of regulation
Meta’s introduction of verification may ultimately be a clever move in anticipating the costs of policing the content on its platforms under proposed legislation
Meta Verified: playing with net neutrality
Does Meta Verified pave the way for two-speed content on social media platforms?
Hilton uploads 10-min ad to TikTok … and it’s good
Hilton’s 10-minute TikTok is a beautifully-crafted postmodern ad that plays knowingly with the idea of users’ hyper-shortened attention spans
Why #muffboss won’t replace #AD
Love Island’s Laura Whitmore, Muff Liquor and the mistaken belief that #muffboss made it clear that Ms Whitmore was an investor in the drinks company
TikTok’s de-influencing trend: a reminder of influence
TikTok’s de-influencing trend is a reminder to brands that influence is not necessarily the same as advocacy
TikTok’s secret weapon: young voters
U.S regulators and educators are gunning for TikTok. But the short-form video app may have an ace up its sleeve … the youth vote.
Tough Times for TikTok in 2023
There’s a dichotomy. Whilst creators, consumers and advertisers have embraced TikTok there’s also a nervous tension about the app as regulators tighten their grip on the Chinese-owned platform
Logan Paul’s cautionary tale for creator-owned brands
Logan Paul’s CryptoZoo failed venture and mangled crisis management is a cautionary tale of the importance of marrying influence with aptitude in creator-owned brands.
Scarcity principle: Prime Hydration sells out in UK
Prime Hydration, the sports drink created by KSI and Logan Paul, has leant heavily on the psychology of persuasion for its UK launch.
Verity Park founder of TBH Talent talks creators
Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.
Lydia Millen – tone deaf or in tune with her audience?
Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken
Study shows influencers drive social commerce
Two-fifths of social media users say influencers impact their buying decisions according to a new report.
Battle for social commerce sales
Hit by slowing advertising revenue, both YouTube and TikTok are doubling-down on their efforts to roll out social commerce features.
Myleene Klass: trifecta of ASA rulings
Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.
Is Mastodon influencer marketing ready?
Interest in Mastodon, the open source social media platform, has spiked as users search out Twitter alternatives post-Elon-Musk-purchase. But will users be safer on Mastodon? Will advertisers and influencers follow?
Ian Forrester of DAIVID on effective influencer marketing measurement
Episode 47 of the Influencer Marketing Lab podcast where Ian Forrester of DAIVID talks effective influencer marketing measurement
Boohoo and Patagonia’s very different approaches to championing sustainability
Boohoo and Patagonia: two clothing firms with very different approaches towards championing sustainability.
Abha Gallewale, global social strategy manager at ASICS talks sport creators
Episode 46 of the Influencer Marketing Lab podcast where Abha Gallewale, global social strategy manager at sportswear brand, ASICS talks about sports creators
Some contrarian views on Instagram’s feature changes
As Kim and Kylie manage to marshal just 0.0003% of their combined Instagram following into signing a petition focused on Instagram algorithm changes we take a contrarian look at the saga.
Catherine Yeo discusses her new book: The Creator Revolution
Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a
Why Instagram shouldn’t listen to Kylie
Instagram should listen to the data not to Kylie’s call for an end to tinkering with its algorithm. And why comparisons with her 2018 Tweet about Snap are over stated.
US proposes crackdown on influencers
US considers changes to tighten its guidelines around influencers – proposals centre on ensuring influencer/brand collabs are effectively signposted, that influencer agencies understand the liability of their roles and that the definition of “endorsers” should be modified to bring virtual influencers under the guides.
61% don’t trust mega influencers to declare ads
New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.
C Talent, a disabled-led talent management agency, joins Whalar
Whalar buys C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile Deaf and Disabled talent.
‘Iconic Kisses’ wins PRWeek Global Awards 2022
‘Iconic Kisses’ wins PRWeek Global Awards 2022 for best influencer marketing campaign.
Influencers banned from fronting gambling ads to under-18s
Influencers, reality TV stars and sports people hit by new rules on gambling advertisements