Category Archives for Communications

Finding real influencers following PRCA’s digital PR report

A cautionary tale of identifying real influencers following PRCA’s findings in its Digital PR Report 2015 of upsurge in blogger outreach – writes Scott Guthrie

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Australia’s new PM embraces innovation

Australia acknowledges opportunities not only threats of digital disruption, creativity and innovation – writes Scott Guthrie

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Pushing the PR industry to adopt the Barcelona Principles

Barcelona Principles

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie

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Build your personal online brand: domain names & email address

Build your personal online brand: domain names & email address www.sabguthrie.info

The personal and professional, the online and offline have melded into one. Life is a whole and must be treated as such. Here the basics of forming an online brand are discussed in a four-part series starting with securing a domain name and email address – writes Scott Guthrie

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Intelligent naivety: Benefits of not knowing how we do things around here

Too much store is placed on industry experience. Today’s world is complex and uncertain. All hail intelligent naivety – writes Scott Guthrie

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Are Klout scores still relevant?

Are Klout scores still relevant?

Are Klout scores still relevant? Ketchum’s global engagement officer asked 13 executives, planners and strategists in his network how they rated Klout as a tool for identifying and measuring influence. I was one of the Bakers’ Dozen.

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Don’t shoot! I’m a customer not a target

customer not a target

Customer not a target: Customers should be treated as co-creators not targets. This means forming meaningful relationships with advocates – a bedrock skill of the public relations professional.

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5 reasons CEOs should be social leaders

CEO social leaders sllhouette

It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.

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What Cecil the lion’s death reminds us about the social age

There’s no longer a meaningful distinction between our personal and professional lives. We should take care to protect our hard-won reputation from poor decisions we make in our personal lives.

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Facebook’s Instant Articles explained via dairy farming

Facebook Instant Articles is a game changer for the social media goliath. But will it remain good news for news outlets and us, the news consumers?

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5 ways to enhance your creative thinking for business success

5 ways to enhance your creative thinking for business success

Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems – writes Scott Guthrie

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Using Circloscope to build relationships on Google+

Building mutually beneficial online relationships starts with identifying people with reach, resonance and relevance to you and your brand. Using Circloscope within Google+ cuts out the legwork in finding these people – writes Scott Guthrie

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The Art of Giving it Away

The art of giving it away

Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.

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New book modernises PR workflow

#PRstack eBook modern PR tools and workflow

Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie

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3 ways CEOs build digital presence

CEOs build social presence

CEOs build digital presence: For CEOs a digital, social presence will become a competency requirement to lead.  Here are three ways leaders can build that online presence.

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How the social age is redefining success in management

Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.

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Giving new ideas the run of the house

short thought header http://sabguthrie.info

New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.

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Who will notice another national news agency closing?

south african press association closes

The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?

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How PR builds success from OZ innovation

How-PR-builds-success-from-Oz-innovation http://sabguthrie.info

Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie

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What Pharrell warned me about creativity, innovation & change

As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.

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Public relations: More barber than barrister?

Public relations more barber than barrister

Respondents to a recent PR industry body survey say being professional is important to public relations. But does being professional at your job make you part of a profession.

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Etsy IPO forms show modern PR themes

Etsy IPO modern PR www.sabguthrie.info

Etsy, an online marketplace specialising in crafts and other artistic items, just filed to go public.

Nothing remarkable in that. But, what caught my eye in the documents filed with the Securities and Exchange Commission was remarkable in an age of profit maximisation, short-termism, and shareholder activism.

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#PRstack first Twitter chat now on Storify as database adds 50 more products

#PRstack storify www.sabguthrie.info

The crowd sourced #PRstack initiative is an example of a shift in thinking from Industrial Age to Social Age. It’s gathering pace, too, with a further 50+ public relations tools added to the database and its first Twitter chat now on Storify – writes Scott Guthrie

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4 reasons why senior PR can’t opt out of social or digital media

A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie

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