Category Archives for Communications

Why confusing the mission statement with a sense of mission is bad for business

Whilst a mission statement is a written statement, a sense of mission is an emotional commitment made towards the firm’s mission.

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie

Read more

We are all publishers now but too few are sub editors

Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie

Read more

Living in a post-factual world

The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.

Read more

The role of social media as influencer: an interview

Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie

Read more

Age is no barrier to becoming competent in digital and social media

Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie

Read more

Journalism trends snapshot: disdain for native advertising & bloggers

Journalism_trends_snapshot_disdain_for_native_advertising_and_bloggers_scott_guthrie

New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie

Read more

6 ways this doodle made me more creatively productive

How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie

Read more

Manny Pacquiao, Nike & lessons for influencer marketers

How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie

Read more

How to use PRstack as a template to create a community of action

How to use #PRstack as a template to create a community of action sabguthrie.info

From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie

Read more

Oprah, Weight Watchers & their heavy-hitting influencer marketing

Oprah, Weight Watchers & their heavy-hitting influencer marketing www.sabguthrie.info

How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie

Read more

Message to advertisers: give us compelling storytelling

compelling storytelling

Compelling storytelling: we don’t want to be interrupted by advertisements but do want content that is relevant, useful, honest, accessible and good quality

Read more

How to master native advertising best practice

Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie

Read more

Influencer marketing and the law

Influencer marketing and the law scott guthrie sabguthrie www.sabguthrie.info

Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
Read more

The future of B2B influencer marketing: an interview with Ted Coiné

Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie

Read more

PRCA report shows print and AVEs as powerful channel & evaluator

PRCA inhouse report summary by Scott Guthrie sabguthrie

PRCA launches 2015 in-house benchmarking report which shows print’s perennial power and AVEs strangle-hold on evaluation. I was asked by the PRCA to write an article about this year’s findings – reports Scott Guthrie.

Read more

#FuturePRoof: New book promotes PR role in driving business success

#FuturePRoof chapter 18 by Scott Guthrie | sabguthrie

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters.

Read more

SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015

I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie

Short thoughts are one-minute reads about change and creativity in management.

They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

Here’s last week’s round up. Let me know what you think.

Read more

SHORT THOUGHTS ROUND UP: WEEK ENDING 18 OCTOBER 2015

I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie

Read more

SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015

Short Thoughts round up week ending 11 October 2015 www.sabguthrie.info

I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie

Read more

Short Thoughts round up: week ending 04 October 2015

www.shortthoughts.co roundup

The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.

Read more

BUILDING CHANGE AS A CORE CAPABILITY

Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie

Read more

Finding real influencers following PRCA’s digital PR report

A cautionary tale of identifying real influencers following PRCA’s findings in its Digital PR Report 2015 of upsurge in blogger outreach – writes Scott Guthrie

Read more

Australia’s new PM embraces innovation

Australia acknowledges opportunities not only threats of digital disruption, creativity and innovation – writes Scott Guthrie

Read more

Pushing the PR industry to adopt the Barcelona Principles

Barcelona Principles

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie

Read more