Category Archives for Communications

14 tips for writing more effective emails

how to write effective emails

Helping communicators get more done by following these 14 tips to writing effective emails.

Read more

Net neutrality UK: a communicator’s overview

Net neutrality UK a communicators overview sabguthrie

The US just scrapped net neutrality regulations - the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here's a primer.

Read more

Time to reclassify social media platforms as publishers

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.

Read more

Tech giants: why with great power should come responsibility in content

Facebook: Tech giants should show profit and responsibility in content

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher.

Read more

21 WhatsApp hacks to help you communicate better

18 whatsapp hacks scott guthrie sabguthrie.info

Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers.

The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.

Read more

16 ways to focus your content formatting on results

writing for the web

Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.

Read more

14 tips that will make you a more effective writer

effective writing tips

Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.

Read more

Listen. Pre-empt. Engage. Repeat

Listen. Pre-empt. Engage. Repeat

In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.

Read more

General Data Protection Regulation (GDPR): a marketer’s overview

General Data Protection Regulation (GDPR): a marketer’s overview

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

Read more

How to optimise your LinkedIn profile for social selling

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

Read more

Give us human leaders not perfect ones

Vulnerability in leadership

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

Read more

13 Skype tips to improve productivity and professionalism

13-tips-improve-Skype-calls

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

Read more

When employees go rogue on company Facebook account

When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

Read more

Importance of co-creation with customers

Customer co-creation for successful marketing

Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.

Read more

The content marketing acid test

content marketing acid test

Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.

Read more

Why confusing the mission statement with a sense of mission is bad for business

Whilst a mission statement is a written statement, a sense of mission is an emotional commitment made towards the firm’s mission.

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie

Read more

We are all publishers now but too few are sub editors

Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie

Read more

Living in a post-factual world

The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.

Read more

The role of social media as influencer: an interview

Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie

Read more

Age is no barrier to becoming competent in digital and social media

Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie

Read more

Journalism trends snapshot: disdain for native advertising & bloggers

Journalism_trends_snapshot_disdain_for_native_advertising_and_bloggers_scott_guthrie

New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie

Read more

6 ways this doodle made me more creatively productive

How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie

Read more

Manny Pacquiao, Nike & lessons for influencer marketers

How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie

Read more

How to use PRstack as a template to create a community of action

How to use #PRstack as a template to create a community of action sabguthrie.info

From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie

Read more

1 2 3 4