Category Archives for Communications

RESET: How to Restart Your Life and Get F.U. Money – a book review

RESET book David Sawyer

25% of us hates our job - the remainder is not fully engaged. A new book aims to redress the balance and help us become financially independent.

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Strategic value of PR showcased in new #PRPays campaign

CIPR Holland-Kaye #PRPays

UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.

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Facebook admits it is a publisher

facebook publisher

Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.

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Why CEO activism is new badge for communicating with conscience

CEO activism is new badge for communicating with conscience

At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism - communicating with conscience under a new name. 

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4 insights on the advocacy economy

4 insights on the advocacy economy

Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.

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Use tech to be human urges PR report

Artificial intelligence PR skills

38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.

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Klout closes. Who knew it was still on?

Klout closes

Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?

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#FuturePRoof 3: New book showcases PR best practice in NHS

#FuturePRoof 3: New book showcases PR best practice in NHS

Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.

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How to avoid the predictability trap

How to avoid the predictability trap lobster pots

Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.

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CIPR state of profession study: expanding PR industry but over reliance on tactics

The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.

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How to work smarter: making sense of the PR tool market

Making sense of the PR tool market

The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?

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14 tips for writing more effective emails

how to write effective emails

Helping communicators get more done by following these 14 tips to writing effective emails.

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Net neutrality UK: a communicator’s overview

Net neutrality UK a communicators overview sabguthrie

The US just scrapped net neutrality regulations - the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here's a primer.

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Time to reclassify social media platforms as publishers

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.

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Tech giants: why with great power should come responsibility in content

Facebook: Tech giants should show profit and responsibility in content

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher.

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21 WhatsApp hacks to help you communicate better

18 whatsapp hacks scott guthrie sabguthrie.info

Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers.

The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.

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16 ways to focus your content formatting on results

writing for the web

Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.

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14 tips that will make you a more effective writer

effective writing tips

Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.

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Listen. Pre-empt. Engage. Repeat

Listen. Pre-empt. Engage. Repeat

In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.

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General Data Protection Regulation (GDPR): a marketer’s overview

General Data Protection Regulation (GDPR): a marketer’s overview

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

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How to optimise your LinkedIn profile for social selling

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

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Give us human leaders not perfect ones

Vulnerability in leadership

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

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13 Skype tips to improve productivity and professionalism

13-tips-improve-Skype-calls

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

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When employees go rogue on company Facebook account

When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

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