SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015

I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie

Short thoughts are one-minute reads about change and creativity in management.

They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

Here’s last week’s round up. Let me know what you think.

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SHORT THOUGHTS ROUND UP: WEEK ENDING 18 OCTOBER 2015

I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie

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SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015

Short Thoughts round up week ending 11 October 2015 www.sabguthrie.info

I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie

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Short Thoughts round up: week ending 04 October 2015

www.shortthoughts.co roundup

The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.

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BUILDING CHANGE AS A CORE CAPABILITY

Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie

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Finding real influencers following PRCA’s digital PR report

A cautionary tale of identifying real influencers following PRCA’s findings in its Digital PR Report 2015 of upsurge in blogger outreach – writes Scott Guthrie

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Australia’s new PM embraces innovation

Australia acknowledges opportunities not only threats of digital disruption, creativity and innovation – writes Scott Guthrie

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Pushing the PR industry to adopt the Barcelona Principles

Barcelona Principles

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie

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Build your personal online brand: domain names & email address

Build your personal online brand: domain names & email address www.sabguthrie.info

The personal and professional, the online and offline have melded into one. Life is a whole and must be treated as such. Here the basics of forming an online brand are discussed in a four-part series starting with securing a domain name and email address – writes Scott Guthrie

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Intelligent naivety: Benefits of not knowing how we do things around here

Too much store is placed on industry experience. Today’s world is complex and uncertain. All hail intelligent naivety – writes Scott Guthrie

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Are Klout scores still relevant?

Are Klout scores still relevant?

Are Klout scores still relevant? Ketchum’s global engagement officer asked 13 executives, planners and strategists in his network how they rated Klout as a tool for identifying and measuring influence. I was one of the Bakers’ Dozen.

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Don’t shoot! I’m a customer not a target

customer not a target

Customer not a target: Customers should be treated as co-creators not targets. This means forming meaningful relationships with advocates – a bedrock skill of the public relations professional.

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5 reasons CEOs should be social leaders

CEO social leaders sllhouette

It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.

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What Cecil the lion’s death reminds us about the social age

There’s no longer a meaningful distinction between our personal and professional lives. We should take care to protect our hard won reputation from poor decisions we make in our personal lives – writes Scott Guthrie

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Facebook’s Instant Articles explained via dairy farming

Facebook Instant Articles is a game changer for the social media goliath. But will it remain good news for news outlets and us, the news consumers?

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5 ways to enhance your creative thinking for business success

5 ways to enhance your creative thinking for business success

Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems – writes Scott Guthrie

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Using Circloscope to build relationships on Google+

Building mutually beneficial online relationships starts with identifying people with reach, resonance and relevance to you and your brand. Using Circloscope within Google+ cuts out the legwork in finding these people – writes Scott Guthrie

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The Art of Giving it Away

The art of giving it away

Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.

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New book modernises PR workflow

#PRstack eBook modern PR tools and workflow

Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie

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How will your firm compete tomorrow?

boy alone. challenging mindsets

Mindsets act as short cuts to making sense of situations. But they can lead to blinkered thinking about what business you’re in – writes Scott Guthrie

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3 ways CEOs build digital presence

CEOs build social presence

CEOs build digital presence: For CEOs a digital, social presence will become a competency requirement to lead.  Here are three ways leaders can build that online presence.

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How the social age is redefining success in management

Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.

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Giving new ideas the run of the house

short thought header https://sabguthrie.info

New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.

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Who will notice another national news agency closing?

south african press association closes

The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?

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