Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?
Online gamers can provide brands with access to hard-to-reach audiences who no longer watch linear television and who actively use software to block online advertising. But how can you tap into this influence?
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer marketing but it can’t do it alone.
TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform?
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?
Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?
FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.
Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries?
Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.
Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?
The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.
16 influencers sign pledge with CMA to improve the way they label their social media advertisements.
Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is an a**hole.
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.
Influencer sued for breach of contract: Luka Sabbat is being sued for failing to comply with an influencer agreement. So, what makes a good influencer agreement?
25% of us hates our job - the remainder is not fully engaged. A new book aims to redress the balance and help us become financially independent.
Before we get too squeamish about the size of influencer fraud let's take a look at how legacy media has gamed its audience size.
Influencer marketing knowledge gap widening according to ‘2018 State of Influence 2.0’ - the annual Traackr and Altimeter survey.
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse?
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.