How Corbyn used influencers in UK general election

How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.

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All PR practitioners should be VPs of Influence

All PR practitioners should be VPs of Influence

PR practitioners are best placed to build long-term, mutually-beneficial relationships with influencers.

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General Data Protection Regulation (GDPR): a marketer’s overview

General Data Protection Regulation (GDPR): a marketer’s overview

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

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How to optimise your LinkedIn profile for social selling

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

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Influencer marketing: Why engagement wins over reach

Influencer marketing Why engagement wins over reach

Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.

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Give us human leaders not perfect ones

Vulnerability in leadership

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

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Treat selecting an influencer like recruiting an employee

selecting an influencer

You wouldn’t hire an employee on a whim without a recruitment, selection or induction process. When selecting an influencer to represent your entire brand why don't firms follow the same rigor? 

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13 Skype tips to improve productivity and professionalism

13-tips-improve-Skype-calls

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

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When employees go rogue on company Facebook account

When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

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Why successful brands welcome advocates to co-create products

customer co-creation invite advocates to co-create new products

Successful firms invite advocates to co-create new products and revamp existing lines. The Economist saw an 8% rise in click-through rates through customer co-creation. 

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The content marketing acid test

content marketing acid test

Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.

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Why confusing the mission statement with a sense of mission is bad for business

Whilst a mission statement is a written statement, a sense of mission is an emotional commitment made towards the firm’s mission.

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie

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How Influencer marketers can avoid a PewDiePie incident

By following best practice influencer marketers can limit the fallout or even avoid being involved in incidents when influencers go rogue – writes Scott Guthrie

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8 ways to professionalize your influencer marketing

professionalize influencer marketing

So many brands bluff their way through influencer marketing programmes. Here are eight ways to professionalize your approach.

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Why calling yourself an influencer is just plain wrong

Why calling yourself an influencer is plain wrong

Why calling yourself an influencer is just plain wrong. Calling yourself an influencer is like buying yourself a T-Shirt with the words: ‘World’s greatest lover’ printed on the front.

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PewDiePie hit 50m YouTube subscribers over night. Now a switch to Facebook?

PewDiePie YouTube’s ad friendly policy will suit bold brands and influencer marketing Scott Guthrie sabguthrie

PewDiePie hit 50m YouTube subscribers over night. Will the Swedish video creator make good on his word and delete his YouTube channel? What next asks Scott Guthrie

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How Forbes’ list of highest-paid YouTube stars 2016 shows influencers are dramatically underpaid

The top 12 YouTube creators earned a combined $70.5 million in the 12-months to June. They’ll be earning far more this time next year – writes Scott GuthrieRead more

YouTubers as antidote to post-truth world

Will the Casey Neistat new venture bring a bit of Buzzfeed and Vox.com to CNN to help mend a broken and distrusted traditional media asks Scott Guthrie
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We are all publishers now but too few are sub editors

Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie

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Living in a post-factual world

The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.

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YouTube launches social media platform to stave off rival video platforms

YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
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The ‘reach myth’ of influencer marketing

the_reach_myth_of_influencer_marketing_www.sabguthrie.info

The influencers you use might be ripping you off. But only if you fail to put them through the process of proper digital due diligence and don’t look beyond reach as a yardstick for influence – writes Scott Guthrie

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YouTube’s advertiser friendly policy will suit bold brands and influencer marketers

PewDiePie YouTube’s ad friendly policy will suit bold brands and influencer marketing Scott Guthrie sabguthrie

By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
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Internet influencers as new celebrity

Internet influencers are more relevant than traditional celebrities – writes Scott Guthrie

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