CIPR State of the Profession 2019 survey shows 1-in-4 UK PR practitioners were privately educated. These PR pros may know how Caesar conquered Gaul and how to thwack a cricket ball but do they demonstrate relevance in an industry which should reflect the society it seeks to engage?
Influencer marketing has its dissenters but the discipline sprung from our dislike in ads and an end of blind trust in media, brands and business. Don't like influencer marketing? Then offer a better alternative.
The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry.
UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?
News UK launches The Fifth - an influencer marketing agency with storytelling and authentication at its core.
Instagram's outage reminds brands and influencers alike to have a backup communications plan, and not to neglect the platforms they own by building only on rented land.
Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?
Online gamers can provide brands with access to hard-to-reach audiences who no longer watch linear television and who actively use software to block online advertising. But how can you tap into this influence?
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer marketing but it can’t do it alone.
TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform?
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?
Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?
FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.
Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries?
Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.
Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?
The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.
16 influencers sign pledge with CMA to improve the way they label their social media advertisements.
Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is an a**hole.
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.