Tribe founder talks funding, US expansion and that Keith Weed investment

Tribe investment Keith Weed Jules Lund

Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion and that Keith Weed investment.

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Influencer Marketing: More Farrow & Ball than Model T Ford

Influencer marketing Ford Model T

As a descriptor the word 'influencer' fails to capture the nuances of a wide, and growing, category.

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UK influencer marketing watchdog seeks to clarify position

UK influencer marketing watchdog seeks to clarify position

UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.

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Marques Brownlee helps with Samsung Galaxy Fold crisis communications

Marques Brownlee crisis comms Samsung Galaxy Fold

Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video.

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Influencer input would have saved Samsung Galaxy Fold screens

Influencer R&D would have saved broken Samsung Galaxy fold

Including influencers within the Samsung Galaxy Fold product development process would have prevented broken-screen reviews.

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Instagram is testing hiding the like counter

Instagram testing hiding like counter

Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?

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Today there is no news

no news today

On 18 April 1930 a BBC radio announcer replaced a news bulletin with the words: "There is no news." Nearly a century later what have we learned about how audiences make sense of the news? 

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PR has a diversity and inclusion problem claims report

CIPR 2019 State of the Profession survey #StateofPR

CIPR State of the Profession 2019 survey shows 1-in-4 UK PR practitioners were privately educated. These PR pros may know how Caesar conquered Gaul and how to thwack a cricket ball but do they demonstrate relevance in an industry which should reflect the society it seeks to engage?

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Don’t like influencer marketing? Then offer a better alternative

influencer marketing alternative

Influencer marketing has its dissenters but the discipline sprung from our dislike in ads and an end of blind trust in media, brands and business. Don't like influencer marketing? Then offer a better alternative.

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Influencer marketing’s language problem

Influencer marketing langugage problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry.

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Fashion bloggers switching to Instagram says survey

Fashion bloggers switch Instagram Vuelio

UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?

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News UK launches The Fifth – an influencer marketing agency

UK News The Fifth influencer Marketing

News UK launches The Fifth - an influencer marketing agency with storytelling and authentication at its core.

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Instagram outage reminds us not to build only on rented land

Instagram outage reminds us not to build only on rented land

Instagram's outage reminds brands and influencers alike to have a backup communications plan, and not to neglect the platforms they own by building only on rented land.

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Instagram creator accounts: what’s their real purpose? [updated]

Instagram creator accounts

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?

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Tapping the influence of online gamers

Tapping the influence of online gamers

Online gamers can provide brands with access to hard-to-reach audiences who no longer watch linear television and who actively use software to block online advertising. But how can you tap into this influence?

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The REAL reason I’m thrilled to run a top 10 PR blog

top 10 pr blog

I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer marketing but it can’t do it alone.

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Why TV needs YouTubers more than the other way around

influencer marketing alternative youtube

TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform?

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The influencer fraud vigilantes

Influencer fraud vigilantes 1

Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?

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FYRE festival film’s own transparency issue

Fyre festival film transparency

Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?

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Yes … another FYRE Festival article… but wait

FYRE festival documentary

FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.

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Burger King, Kevin Hart and the offence archaeologists

Burger King offence archaeologists

Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries?

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What are your kids watching on YouTube?

kids watching youtube

Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.

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Burger King’s influencer stunt tricks Casey Neistat

Burger KIng influencer Casey Neistat 1

Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?

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CMA rewards influencers’ brand affinity

CMA rewards influencers’ brand affinity

The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.

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