Ocean Spray TikTok: How it started. How it ended

how it started how it ended captions

Power and pastiche of Ocean Spray TikTok viral video. How it started. How it ended.

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Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising signalling marking an important behaviour shift by the major platform

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Transparency as competitive advantage within influencer marketing with Jennifer Quigley-Jones

Jennifer Quigley-Jones Influencer Marketing Lab

Episode 7 of the Influencer Marketing Lab podcast where I speak with Jennifer Quigley-Jones CEO of Digital Voices about transparency as a competitive advantage within influencer marketing.

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Virtual Influencers and the metaverse with Dudley Nevill-Spencer

Dudley Nevill-Spencer Influencer Marketing Lab podcast

Episode 6 of the Influencer Marketing Lab podcast where I speak with Dudley Nevill-Spencer of Virtual Influencer Agency about virtual influencers and authenticity.

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Democratizing philanthropy with influencers

Stephen Ready inspired influencer marketing lab

Episode 5 of the Influencer Marketing Lab podcast where I speak with Stephen Ready of Inspired about democratizing philanthropy

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1-in-4 consumers turn to influencers for news before journalists

1-in-4 consumers source news from influencers before journalists

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.

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Influence+United: Global influencer marketing alliance formed


IZEA forms Influence+United to help marketers better realise multi-region influencer marketing campaigns

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Molly-Mae Hague: influencer evolution with Mark Dandy of Captivate Influence

Mark Dandy influencer marketing lab

Episode 4 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Captivate Influence

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New book calls for action, not bandwagoning

FuturePRoof 4

FuturePRoof 4 book highlights systemic issues underpinning racism in the workplace and gives guidance on how to stamp it out.

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Influencer marketing can learn from 1999 Digital with Guild & Econsultancy founder, Ashley Friedlein

Ashley Friedlein influencer marketing lab

Episode 3 of the Influencer Marketing Lab podcast where I speak with Ashley Friedlein founder of Guild and Econsultancy 

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Evolution of storytelling formats – Oliver Lewis, The Fifth’s MD

Oliver Lewis The Fifth Influencer Marketing Lab

Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats

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Think alpha consumer, not micro influencer with Golin EVP, Jim Lin

Think alpha consumers, not micro influencers influencer marketing lab podcast

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

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TAKUMI X seeks to redefine creators as creative consultants

Takumi X creators creative consultants

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing

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Track long-tail influencer marketing ROI with new tool

kitly business

Australian MarTech startup, Q-83, launches Kitly Business to measure long-tail influencer marketing campaign performance.

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Google pits YouTubers against trad media in Australia

Google news media bargaining code

Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law 

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Should you timeout TikTok?

Delete TikTok timeout

Should you timeout TikTok and delete the app over data concerns or has the Chinese-owned company become a political football?

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94% of PR pros not skilled in influencer relations

PR not skilled in influencer relations

94% of PR practitioners are not skilled in influencer relations according to a new report by PR industry body

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Influencers form American Influencer Council

Chriselle Lim american influencer council

Influencers form the American Influencer Council to drive advocacy and standardisation in the sector

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Why the Coty, Kylie & KKW tie-ins won’t work

Coty Kardashians

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today's influencer marketing setting

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Code of practice launched by OZ influencer trade body – AIMCO

AIMCO chairman code of practice

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

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Influencers’ political clout

Influencers’ political clout

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

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From Instant Influencer to instant obscurity?

Instant obscurity

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

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1-in-4 online ad complaints are influencer posts says report

ASA annual report

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

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Influencer marketing recognised as legitimate comms channel

Charli D’Amelio influencer marketing legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

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