Why the Coty, Kylie & KKW tie-ins won’t work

Coty Kardashians

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today's influencer marketing setting

Read more

Code of practice launched by OZ influencer trade body – AIMCO

AIMCO chairman code of practice

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

Read more

Influencers’ political clout

Influencers’ political clout

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

Read more

From Instant Influencer to instant obscurity?

Instant obscurity

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

Read more

1-in-4 online ad complaints are influencer posts says report

ASA annual report

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

Read more

Influencer marketing recognised as legitimate comms channel

Charli D’Amelio influencer marketing legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

Read more

PR body looks to raise ethical standards globally

David-Gallagher-PRCA Global ethics Council

PRCA launches Global Ethics Council to elevate ethical standards in the public relations and communications industry

Read more

1-in-5 now career influencers says survey

Career Influencers Vuelio survey

One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers

Read more

James Charles’ Instant Influencer is everything wrong with our industry

James Charles instant influencer

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

Read more

Influencer Asma Elbadawi produces TV-quality content for £250

Asma Elbadawi TV quality content

Fleet-of-foot, low-cost, and relevant, Asma Elbadawi produces TV-quality video content for just £250 setting the scene for industry growth

Read more

PR body seeks to widen next generation talent pool

PRCA schools

The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR

Read more

Will influencer marketing win US election?

influencer marketing US election

Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the US election?

Read more

Bloomberg turns to influencers in US presidential race

Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections

Read more

Influencers exploit coronavirus for fame

coronavirus influencers

A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?

Read more

ASA revamps influencer guidelines

Influencer guidelines

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

Read more

Brand outs influencer over £30 gift

Brand outs influencer over £30

The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.  

Read more

Vine Bytes back: Can influencers monetise Byte?

Can influencers monetise Byte

Vine co-founder launches Byte. Can influencers make money from it this time?

Read more

The real reason Casper lists influencers as IPO risk

Casper mattress Influencer IPO

Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. 

Read more

Instagram influencer marketing activity soars 48%

Instagram influencer marketing activity soars 48%

New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?

Read more

Instagram gun influencers set to lose fire power

gun influencers

Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

Read more

Influencer marketing trends 2020

influencer marketing trends 2020

Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. 

Read more

Influencer marketing: year in review 2019

influencer marketing year in review 2019

Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.

Read more

Cash not compliance driving Instagram policy

Cash not compliance driving instagram policy

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

Read more

Fad or future: Was 2019 the year of influencer marketing?

influencer marketing fad

Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher calling beyond selling stuff. But it is not without its challenges - disclosure and ethics and influencer fraud remain ongoing issues.

Read more