Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.
Burger King's influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?
The Competition and Markets authority is rewarding social media influencers who demonstrate true brand affinity in their content.
16 influencers sign pledge with CMA to improve the way they label their social media advertisements.
Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is an a**hole.
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.
Influencer sued for breach of contract: Luka Sabbat is being sued for failing to comply with an influencer agreement. So, what makes a good influencer agreement?
25% of us hates our job - the remainder is not fully engaged. A new book aims to redress the balance and help us become financially independent.
Before we get too squeamish about the size of influencer fraud let's take a look at how legacy media has gamed its audience size.
Influencer marketing knowledge gap widening according to ‘2018 State of Influence 2.0’ - the annual Traackr and Altimeter survey.
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse?
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.
Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing?
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.
CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.
Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.