Power and pastiche of Ocean Spray TikTok viral video. How it started. How it ended.

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising signalling marking an important behaviour shift by the major platform

Episode 7 of the Influencer Marketing Lab podcast where I speak with Jennifer Quigley-Jones CEO of Digital Voices about transparency as a competitive advantage within influencer marketing.

Episode 6 of the Influencer Marketing Lab podcast where I speak with Dudley Nevill-Spencer of Virtual Influencer Agency about virtual influencers and authenticity.

Episode 5 of the Influencer Marketing Lab podcast where I speak with Stephen Ready of Inspired about democratizing philanthropy

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.

IZEA forms Influence+United to help marketers better realise multi-region influencer marketing campaigns

Episode 4 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Captivate Influence

FuturePRoof 4 book highlights systemic issues underpinning racism in the workplace and gives guidance on how to stamp it out.

Episode 3 of the Influencer Marketing Lab podcast where I speak with Ashley Friedlein founder of Guild and Econsultancy 

Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing

Australian MarTech startup, Q-83, launches Kitly Business to measure long-tail influencer marketing campaign performance.

Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law 

Should you timeout TikTok and delete the app over data concerns or has the Chinese-owned company become a political football?

94% of PR practitioners are not skilled in influencer relations according to a new report by PR industry body

Influencers form the American Influencer Council to drive advocacy and standardisation in the sector

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today's influencer marketing setting

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media