As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline.
Influencer marketing after Instagram: Are there long-term downsides to Creator accounts, Checkout, and branded content ads? What are the alternative approaches and platforms?
How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change?
The Competition and Markets Authority's legal director explains how the regulator protects consumers from influencer marketing that flouts the law.
Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion and that Keith Weed investment.
As a descriptor the word 'influencer' fails to capture the nuances of a wide, and growing, category.
UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.
Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video.
Including influencers within the Samsung Galaxy Fold product development process would have prevented broken-screen reviews.
Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?
On 18 April 1930 a BBC radio announcer replaced a news bulletin with the words: "There is no news." Nearly a century later what have we learned about how audiences make sense of the news?
CIPR State of the Profession 2019 survey shows 1-in-4 UK PR practitioners were privately educated. These PR pros may know how Caesar conquered Gaul and how to thwack a cricket ball but do they demonstrate relevance in an industry which should reflect the society it seeks to engage?
Influencer marketing has its dissenters but the discipline sprung from our dislike in ads and an end of blind trust in media, brands and business. Don't like influencer marketing? Then offer a better alternative.
The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry.
UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?
News UK launches The Fifth - an influencer marketing agency with storytelling and authentication at its core.
Instagram's outage reminds brands and influencers alike to have a backup communications plan, and not to neglect the platforms they own by building only on rented land.
Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?
Online gamers can provide brands with access to hard-to-reach audiences who no longer watch linear television and who actively use software to block online advertising. But how can you tap into this influence?
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer marketing but it can’t do it alone.
TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform?
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?
Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more open about their producer roles in the film?
FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of reality itself as the conflict between private and public realities is exposed in our digital world.