How the social age is redefining success in management

Many successful managers rise to fulfill responsible C-suite positions through their political prowess rather than through their abilities to lead satisfied, committed team members who habitually produce mountains of high calibre work. The social age will turn this on its head – writes Scott Guthrie.

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Giving new ideas the run of the house

short thought header

New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.

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Who will notice another national news agency closing?

south african press association closes

The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?

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How PR builds success from OZ innovation


Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie

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What Pharrell warned me about creativity, innovation & change

As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.

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Public relations: More barber than barrister?

Public relations more barber than barrister

Respondents to a recent PR industry body survey say being professional is important to public relations. But does being professional at your job make you part of a profession.

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Etsy IPO forms show modern PR themes

Etsy IPO modern PR

Etsy, an online marketplace specialising in crafts and other artistic items, just filed to go public.

Nothing remarkable in that. But, what caught my eye in the documents filed with the Securities and Exchange Commission was remarkable in an age of profit maximisation, short-termism, and shareholder activism.

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#PRstack first Twitter chat now on Storify as database adds 50 more products

#PRstack storify

The crowd sourced #PRstack initiative is an example of a shift in thinking from Industrial Age to Social Age. It’s gathering pace, too, with a further 50+ public relations tools added to the database and its first Twitter chat now on Storify – writes Scott Guthrie

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4 reasons why senior PR can’t opt out of social or digital media

A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie

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#PRstack: Mapping tools to public relations workflow in new open source project

#PRstack: making sense of the PR tool market

From a crowd-sourced spreadsheet in December to the launch of a free web app today and Twitter Chat later this week the #PRstack community is gaining momentum as it characterises the public relations third-party tool market mapping them against the public relations workflow – writes Scott Guthrie.

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PR isn’t dead – but it needs a fresh expression

Scott Guthrie | sabguthrie Book review of Trust Me, PR is Dead by Robert Philliips

‘Trust Me, PR is Dead’ by Robert Phillips: book review

Robert Phillips’ new book: Trust Me, PR is Dead examines many core themes of today’s complex, chaotic, and messy world. But it is as change agent that the book is at its most powerful.

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A secret of creative communications plans

Successful modern communications plans are integrated communications plans. They require co-operation, collaboration and co-creation between the communication specialisms. We could learn a thing or two by unlearning. By remembering what we did as kids – writes Scott Guthrie

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How to solve big problems asking one small question

critical thinking starts with asking why

Critical thinking is a bedrock skill of the modern communicator. The ability to provide plans and advice based on clear, reasoned judgments is a core requirement as organisations strive to cope with increasing complexity and uncertainty. Critical thinking starts with asking 'why'. Read on for practical advice on how to improve your critical thinking.

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Employee engagement meets reputation management as Glassdoor hits $1billion valuation

Glassdoor melds two of the biggest concerns for organisations: (1) how to best use their employees to achieve corporate objectives (2) how to earn a better reputation from the outside world. As such the site further blurs the roles of internal communicator and PR practitioner – writes Scott Guthrie.

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Online community management: everything in moderation, including moderation

As the media landscape continues to splinter organisations no longer rely solely on column inches gained from media relations initiatives to influence their publics. Instead public relations practitioners are easing organisations away from third-party, earned media towards shaping communities which allow organisations to engage directly with their publics – writes Scott Guthrie.

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Should public relations own content marketing and where does brand journalism sit?

Brand journalism and content marketing are often thrown into the same bucket. They occupy different ends of the marketing funnel but will achieve more than the sum of their parts when integrated within a wider marketing communications or public relations strategy delivering business objectives – writes Scott Guthrie

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PR Redefined: a conversation on where content marketing belongs

I recently moderated a conversation for PR Redefined on whether or not public relations should ‘own’ content marketing.

A lively debate, it attracted much insightful comment from public relations practitioners over the course of the month it ran. I have curated some of the comments by theme and posted them to Storify. You can read it here.

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Why public relations must embrace digital naturals and ditch the natives

Digital can no longer be regarded as a specialism in PR with internet now reaching 2 in every 5 people on planet

Too many public relations practitioners still think in terms of an online/offline world. But, today, it’s about having ideas fit for the digital world we live in rather than about having digital ideas.

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The Press don’t know what public relations is. Who should tell them?

Modern public relations practitioners have changed. PRs understand that digital is not a specialised activity. It’s a fundamental requirement to getting the job done. PRs need to tell their own stories about how their industry has evolved.  Stories about how their craft, expertise and strategic insight help transform organisations into social businesses – writes Scott Guthrie

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Public relations professional as ethical guardian

Public relations professional as ethical guardian

Public relations professional as ethical guardian: The measures of business are no longer purely efficiency and profit where all’s fair in love and war – as long as your owners get their dividends. Today, all stakeholders count. And public relations professionals are best placed to act as their organisation’s ethical guardians.

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4 tips all change sponsors need to know

The number one success factor in delivering business outcomes through the process, tools and techniques of change management is having an engaged, visible sponsor. Here are four tips change sponsors should follow to drive business outcomes – writes Scott Guthrie

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News Corp: Unbending on future of newspapers

In 1910, 10% of the UK workforce was employed in hat manufacturing. What’s this got to do with newspapers? Nothing – except it helps illustrate that times and behaviours change. Companies have to go where the audience, and therefore where the money is – writes Scott Guthrie

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5 reasons why GQ’s article on the Guardian is more wrong than right

July’s edition of GQ published on 02 June carries an article by Michael Wolff in which he positions the demise of the Guardian US as a foregone conclusion. Here are five reasons why Wolff’s article is more wrong than right – writes Scott Guthrie

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GTCR joins the Cision board

At Cision AG’s extraordinary general meeting held yesterday in Stockholm it wasn’t so much what, but who.

We could guess (and did) that GTCR representatives would join the board. We just didn’t know who they would be. We now do. It was resolved at the EGM that the board of directors shall consist of five directors, with no deputy directors. Three of the five are GTCR representatives with one, Lawrence C. Fey, becoming chair.

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