Category Archives for Influencer Marketing

Katy Perry at 100m Twitter followers: what impact for influencer marketing?

Influencer marketing more than numbers

Katy Perry now has 102 million Twitter followers. Real influence lies in context and honest engagement. Influencer marketing goes beyond a creator's audience size.

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How influencers became publishers – an interview with indaHash

Increased professionalism, embracing disclosure and a possible future for traditional media - an interview with the Chief Growth Officer at indaHash, an influencer marketing platform

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How Corbyn used influencers in UK general election

How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.

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All PR practitioners should be VPs of Influence

All PR practitioners should be VPs of Influence

PR practitioners are best placed to build long-term, mutually-beneficial relationships with influencers.

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Influencer marketing: Why engagement wins over reach

Influencer marketing Why engagement wins over reach

Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.

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Treat selecting an influencer like recruiting an employee

selecting an influencer

You wouldn’t hire an employee on a whim without a recruitment, selection or induction process. When selecting an influencer to represent your entire brand why don't firms follow the same rigor? 

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How Influencer marketers can avoid a PewDiePie incident

By following best practice influencer marketers can limit the fallout or even avoid being involved in incidents when influencers go rogue – writes Scott Guthrie

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8 ways to professionalize your influencer marketing

professionalize influencer marketing

So many brands bluff their way through influencer marketing programmes. Here are eight ways to professionalize your approach.

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Why calling yourself an influencer is just plain wrong

Why calling yourself an influencer is plain wrong

Why calling yourself an influencer is just plain wrong. Calling yourself an influencer is like buying yourself a T-Shirt with the words: ‘World’s greatest lover’ printed on the front.

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PewDiePie hit 50m YouTube subscribers over night. Now a switch to Facebook?

PewDiePie YouTube’s ad friendly policy will suit bold brands and influencer marketing Scott Guthrie sabguthrie

PewDiePie hit 50m YouTube subscribers over night. Will the Swedish video creator make good on his word and delete his YouTube channel? What next asks Scott Guthrie

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How Forbes’ list of highest-paid YouTube stars 2016 shows influencers are dramatically underpaid

The top 12 YouTube creators earned a combined $70.5 million in the 12-months to June. They’ll be earning far more this time next year – writes Scott GuthrieRead more

YouTubers as antidote to post-truth world

Will the Casey Neistat new venture bring a bit of Buzzfeed and Vox.com to CNN to help mend a broken and distrusted traditional media asks Scott Guthrie
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YouTube launches social media platform to stave off rival video platforms

YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
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The ‘reach myth’ of influencer marketing

the_reach_myth_of_influencer_marketing_www.sabguthrie.info

The influencers you use might be ripping you off. But only if you fail to put them through the process of proper digital due diligence and don’t look beyond reach as a yardstick for influence – writes Scott Guthrie

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YouTube’s advertiser friendly policy will suit bold brands and influencer marketers

PewDiePie YouTube’s ad friendly policy will suit bold brands and influencer marketing Scott Guthrie sabguthrie

By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
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Internet influencers as new celebrity

Internet influencers are more relevant than traditional celebrities – writes Scott Guthrie

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PewDiePie responds to FTC and Warner Bros disclosure settlement

The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie

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Warner Bros. in latest influencer marketing disclosure failure

Warner Bros. in latest influencer marketing disclosure failure scott guthrie www.sabguthrie.info

FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie

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Is #followmeto global travel brand falling foul of FTC?

Scott Guthrie sabguthrie #followmeto and ftc influencer marketing
The couple behind Instagram travel hashtag sensation #Followmeto is becoming an influencer marketing broker between influencer and brands. But is it taking regulation seriously?

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Facebook changes good news for influencer marketing

Facebook changes good news for influencer marketing - scott guthrie sabguthrie

Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie

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Influencer Marketing’s higher engagement lies in power middle

The power middle can outperform big-hitting online stars in terms of impressions and engagement when marshaled at scale.

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Why celebrity endorsement is not influencer marketing

Why celebrity endorsement is not influencer marketing

Celebrity endorsement is not the same as influencer marketing. Big budgets don’t guarantee trust. Connecting with the right people builds trust.

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How to identify influencers using the four S model

how_to_identify_influencers_using_the_4s_filter

Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements.

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Why it’s good business for influencer marketing to embrace disclosure rules

Why-it’s-good-business-for-influencer-marketing-to-embrace-disclosure-rules

Influencer marketing creators and brands stand to gain from proper disclosure

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