Category Archives for Influencer Marketing

Influencer marketing backlash: 15 ways to reverse the trend

influencer marketing backlash

The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.

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Influencer marketing image manipulation: Rimmel ad axed

influencer marketing image manipulation

Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?

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Give us influencer marketing not influencer advertising

influencer marketing not influencer advertising

Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.

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Luxury Hotels and influencers: best ways to work together

luxury hotels and influencers

Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.

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Unilever’s commitment to fight fake influence decoded

Unilever fight fake influence

Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?

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Product placement double standards affecting influencer marketing

Product placement double standards

Product placement double standards: Brands should effectively declare a material connection when collaborating on advertorial or sponsored content. Influencer marketing shouldn't be singled out as main offenders. TV needs to up its game, too. 

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Key influencer marketing themes for best practice

Influencer marketing themes and best practice

As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?

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Why CGI influencers are the perfect fit for fashion industry

CGI influencers fashion industry influencer marketing image manipulation

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.

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Instagram Influencer Lil Miquela has been hacked. And it’s serious

lil miquela hacked

Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).

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How firms are building influencer marketing skills internally

How firms are building influencer marketing skills internally

Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.

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How to write an influencer agreement [20 point checklist]

influencer agreement

How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.

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More kids want to be vloggers than pop stars. Will it pay the bills?

can kids make money from YouTube

When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?

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Influencer advertising strength lies in user generated content

influencer advertising bacardi

Self-serve marketplaces offer influencer advertising not influencer marketing. Their forte lies in their ability to jump-start user generated content.

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Influencer marketing best practice [podcast]

Influencer marketing best practice

Influencer marketing best practice. In this podcast we look at some of the themes of influencer marketing best practice.

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Kylie Jenner, Snapchat and a warning for Vine 2.0

Whether founded on fact or fuelled by media speculation Kylie Jenner`s Tweet about Snapchat is a timely reminder for Vine 2.0 as rumours gather pace of a 2018 (re)launch.

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Influencer marketing today [podcast]

Influencer marketing best practice

Influencer marketing today: in this podcast we look at the current state of influencer marketing and analyse its maturation over the past 24 months.

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How to spot fake followers on social media

How to spot fake followers

Knowing how to spot fake followers is an important skill set for anyone working online. Here are seven ways to spot fake followers and fake engagement.

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Influencer marketing disclosure: An interview with Hashtag Ad founder Rupa Shah

Rupa Shah portrait influencer marketing disclosure

Influencer marketing disclosure: an interview with Hashtag Ad founder, Rupa Shah, on keeping brands, marketers and influencers on the right side of regulation.

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Lil Miquela: Instagram’s first avatar influencer

Lil Miquela: Instagram’s first avatar influencer

Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She's also computer generated. What are the implications of avatars in influencer marketing?

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Death to BANJO influencer marketing (Bang Another iNfluencer Job Out)

Death to BANJO influencer marketing

BANJO influencer marketing is where those with a large social media following ‘Bang Another iNfluencer Job Out’ in return for quick money without any affinity for the brand that’s sponsoring the content. Their days are numbered as the discipline becomes more results focused.

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Influencer marketing disclosure: beyond declaring sponsored content

fake followers: influencer marketing backlash

Lack of effective influencer marketing disclosure erodes trust with an audience. It is time regulators move beyond ensuring brands and influencers mark sponsored content and also crack down on fake followers, fake engagement and manipulated images.

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Why recent influencer fails are good for influencer marketing

influencer fails good for influencer marketing logan paul

The recent spate of influencer fails by Logan Paul, Elle Darby and Terrie McEvoy are actually good news for influencer marketing as the discipline cleans house.

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Influencer trust at all-time low says report

influencers credibility at all time low

Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today.

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Was Dublin hotel influencer incident a stunt?

elle darby dublin hotel influencer stunt

Was the Elle Darby / Dublin hotel incident an influencer stunt or another growing pain for the influencer marketing discipline?

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