Okay, so the headline is a bit of a generalisation and the question begs to be answered with a resounding : “no it’s just you” but, bear with me, there is a serious point here.
People visit corporate websites to learn how to solve problems not to genuflect at the altar of a company’s products. Web viewers aren’t interested in the corporate website as a virtual shop window, or online brochure replete with pages called things like “About Us”, “Our Products” or “Our Team”.
News audiences are watching more digital news video. Newsrooms are investing in creating more video content to keep up with demand. Yet Public Relations practitioners still mainly only communicate with words.
UK media outlets continue to grow Australian audience share according to latest survey.
Mail Online, the Guardian and the BBC take sixth, nineth and tenth spots respectively in March’s Nielsen Online Ratings survey which ranks top Australian sites by unique audience for news as reported today by Mumbrella and the Australian.
A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie
Over a third (36%) of News Corp Australia’s audience views content via a smartphone. This is expected to reach 50% in 2014. Small wonder then that Robert Thomon, CEO, News Corp has told colleagues: “We are going to help define what the smartphone is.”
Why call a press release, a press release? The word ‘press’ is anachronistic. It harks back to Guttenberg’s invention of squeezing parchment onto inked blocks circa. 1439. Centuries later the term was taken over as a self descriptor by newspapers. But press releases haven’t been targeted solely at the press since the advent of commercial radio in 1920. In any case what is the press? Newspapers have had to develop into multi-platform media outlets delivering content via web, mobile, video, podcast as well as via dead tree.