Category Archives for Communications

writing for the web

Writing for the web: 16 ways to make your blog better

Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.

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effective writing tips

14 tips that will make you a more effective writer

Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.

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Listen. Pre-empt. Engage. Repeat

Listen. Pre-empt. Engage. Repeat

In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.

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General Data Protection Regulation (GDPR): a marketer’s overview

General Data Protection Regulation (GDPR): a marketer’s overview

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

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How to optimise your LinkedIn profile for social selling

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

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Vulnerability in leadership

Give us human leaders not perfect ones

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

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13-tips-improve-Skype-calls

13 Skype tips to improve productivity and professionalism

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

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When employees go rogue on company Facebook account

When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

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Customer co-creation for successful marketing

Importance of co-creation with customers

Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.

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content marketing acid test

The content marketing acid test

Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.

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Whilst a mission statement is a written statement, a sense of mission is an emotional commitment made towards the firm’s mission.

Why confusing the mission statement with a sense of mission is bad for business

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie

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We are all publishers now but too few are sub editors

Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie

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Living in a post-factual world

The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.

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The role of social media as influencer: an interview

Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie

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Age is no barrier to becoming competent in digital and social media

Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie

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Journalism_trends_snapshot_disdain_for_native_advertising_and_bloggers_scott_guthrie

Journalism trends snapshot: disdain for native advertising & bloggers

New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie

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6 ways this doodle made me more creatively productive

How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie

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Manny Pacquiao, Nike & lessons for influencer marketers

How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie

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How to use #PRstack as a template to create a community of action sabguthrie.info

How to use PRstack as a template to create a community of action

From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie

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Oprah, Weight Watchers & their heavy-hitting influencer marketing www.sabguthrie.info

Oprah, Weight Watchers & their heavy-hitting influencer marketing

How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie

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message to advertisers give us useful content www.sabguthrie.info

Message to advertisers – give us useful content

Consumers don’t want to be interrupted by advertisements but they do want quality storytelling – writes Scott Guthrie

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How to master native advertising best practice

Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie

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Influencer marketing and the law scott guthrie sabguthrie www.sabguthrie.info

Influencer marketing and the law

Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
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The future of B2B influencer marketing: an interview with Ted Coiné

Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie

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