38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.
Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?
Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.
The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.
The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?
Helping communicators get more done by following these 14 tips to writing effective emails.
The US just scrapped net neutrality regulations - the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here's a primer.
The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.
Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher.
Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers.
The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.
Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.
Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.Read more
Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.Read more
Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.
13 Skype tips, reminders and features to improve productivity and professionalism of your calls.Read more
What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.Read more
Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.Read more
Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.
Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie
Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie
The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.