Category Archives for Change

How to build creative teams pencils sabguthrie

Why successful firms build change into their DNA via creative teams

Change is continual; a constant. Successful firms know they must build change into their DNA; embedded as an organisational competence through creative teams.

It's communicators who help recalibrate change management roles, moving from planning and managing to helping their companies’ leaders build change capabilities. Their skill in effective two-way communications becomes the glue binding a network of connections for sharing learning.

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Living in a post-factual world

The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.

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#FuturePRoof chapter 18 by Scott Guthrie | sabguthrie

#FuturePRoof: New book promotes PR role in driving business success

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters – writes Scott Guthrie.

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I’ve now written 19 Short Thoughts at Seventeen of them this month – writes Scott Guthrie

Short thoughts are one-minute reads about change and creativity in management.

They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

Here’s last week’s round up. Let me know what you think.

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I’ve now written 14 Short Thoughts over at Twelve of them this month – writes Scott Guthrie

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Short Thoughts round up week ending 11 October 2015


I have started writing daily at via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie

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Short Thoughts round up: week ending 04 October 2015

The discipline of writing and holding up that writing for public scrutiny through sharing is potent. Here is the first round up of daily writing from short thoughts. One-minute reads covering communications, change and creativity in management – writes Scott Guthrie.

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Firms need to build change into their corporate DNA as understanding about organisational change shifts from it being project based to a perpetual cycle – writes Scott Guthrie

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Australia’s new PM embraces innovation

Australia acknowledges opportunities not only threats of digital disruption, creativity and innovation – writes Scott Guthrie

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Barcelona Principles

Pushing the PR industry to adopt the Barcelona Principles

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie

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Intelligent naivety: Benefits of not knowing how we do things around here

Too much store is placed on industry experience. Today’s world is complex and uncertain. All hail intelligent naivety – writes Scott Guthrie

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Don't shoot. I'm a customer not a target

Don’t shoot! I’m a customer not a target

Customers should be treated as co-creators not targets. This means forming meaningful relationships – a bedrock skill of the public relations professional – writes Scott Guthrie

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#PRstack eBook modern PR tools and workflow

New book modernises PR workflow

Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie

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boy alone. challenging mindsets

How will your firm compete tomorrow?

Mindsets act as short cuts to making sense of situations. But they can lead to blinkered thinking about what business you’re in – writes Scott Guthrie

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CEOs build digital presence

3 ways CEOs build digital presence

For CEOs a social presence will become a competency requirement to lead.  Here are three ways leaders can build that digital presence – writes Scott Guthrie

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short thought header

Giving new ideas the run of the house

New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.

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south african press association closes

Who will notice another national news agency closing?

The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?

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How PR builds success from OZ innovation

Australia is poor at converting innovation into commercial success. A fundamental reason is a mistrust in business. Here are four universal ways to embrace PR skills and earn trust in business in the Social Age – writes Scott Guthrie

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What Pharrell warned me about creativity, innovation & change

As Pharrell Williams warns of copycat legislation ruining the creative industries following his $7.3m copyright case defeat Scott Guthrie asks what creativity and innovation mean in 2015.

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#PRstack storify

#PRstack first Twitter chat now on Storify as database adds 50 more products

The crowd sourced #PRstack initiative is an example of a shift in thinking from Industrial Age to Social Age. It’s gathering pace, too, with a further 50+ public relations tools added to the database and its first Twitter chat now on Storify – writes Scott Guthrie

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4 reasons why senior PR can’t opt out of social or digital media

A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie

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Scott Guthrie | sabguthrie Book review of Trust Me, PR is Dead by Robert Philliips

PR isn’t dead – but it needs a fresh expression

‘Trust Me, PR is Dead’ by Robert Phillips: book review

Robert Phillips’ new book: Trust Me, PR is Dead examines many core themes of today’s complex, chaotic, and messy world. But it is as change agent that the book is at its most powerful – writes Scott Guthrie.

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Does it pass the smell test? PR as ethical guardian

Public relations professionals should ask: does it pass the smell test? As they become ethical guardians

The measures of business are no longer purely efficiency and profit where all’s fair in love and war – as long as your owners get their dividends. Today, all stakeholders count. And public relations professionals are best placed to act as their organisation’s ethical guardians – writes Scott Guthrie

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Five tips for Dean Baquet on managing change at the New York Times

Document reveals urgent need for cultural, organisational and structural change at NYT. Planning and implementing a structured change management approach will help realise business objectives.

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