BANJO influencer marketing is where those with a large social media following ‘Bang Another iNfluencer Job Out’ in return for quick money without any affinity for the brand that’s sponsoring the content. Their days are numbered as the discipline becomes more results focused.
Ingvar Kamprad, the founder of IKEA died this week. It wasn’t his $60 billion fortune that fascinated me nor a love of flat-pack furniture. It was his trip to New York’s Guggenheim museum.
Lack of effective influencer marketing disclosure erodes trust with an audience. It is time regulators move beyond ensuring brands and influencers mark sponsored content and also crack down on fake followers, fake engagement and manipulated images.
The recent spate of influencer fails by Logan Paul, Elle Darby and Terrie McEvoy are actually good news for influencer marketing as the discipline cleans house.
Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today.
Was the Elle Darby / Dublin hotel incident an influencer stunt or another growing pain for the influencer marketing discipline?
Logan Paul is the latest influencer to act like a jerk. He won't be the last. Here's how brands can limit their exposure to rogue influencers.
Helping communicators get more done by following these 14 tips to writing effective emails.
Change is continual; a constant. Successful firms know they must build change into their DNA; embedded as an organisational competence through creative teams.
The US just scrapped net neutrality regulations - the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here's a primer.
The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.
There's one simple reason many social influencers ignore influencer marketing disclosure regulations. And it's not that they're ignorant of the rules.
Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher.
Some influencers are gaming influencer marketing. But only because brands and creative agencies allow them to. Here's how to stop the practice.
Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers.
The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.
Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.
Katy Perry now has 102 million Twitter followers. Real influence lies in context and honest engagement. Influencer marketing goes beyond a creator's audience size.Read more
Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.
Increased professionalism, embracing disclosure and a possible future for traditional media - an interview with the Chief Growth Officer at indaHash, an influencer marketing platformRead more
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.
PR practitioners are best placed to build long-term, mutually-beneficial relationships with influencers.
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.Read more
Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.Read more