All posts by Scott Guthrie

The Press don’t know what public relations is. Who should tell them?

Modern public relations practitioners have changed. PRs understand that digital is not a specialised activity. It’s a fundamental requirement to getting the job done. PRs need to tell their own stories about how their industry has evolved.  Stories about how their craft, expertise and strategic insight help transform organisations into social businesses – writes Scott Guthrie

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Does it pass the smell test? PR as ethical guardian

Public relations professionals should ask: does it pass the smell test? As they become ethical guardians

The measures of business are no longer purely efficiency and profit where all’s fair in love and war – as long as your owners get their dividends. Today, all stakeholders count. And public relations professionals are best placed to act as their organisation’s ethical guardians – writes Scott Guthrie

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4 tips all change sponsors need to know

The number one success factor in delivering business outcomes through the process, tools and techniques of change management is having an engaged, visible sponsor. Here are four tips change sponsors should follow to drive business outcomes – writes Scott Guthrie

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News Corp: Unbending on future of newspapers

In 1910, 10% of the UK workforce was employed in hat manufacturing. What’s this got to do with newspapers? Nothing – except it helps illustrate that times and behaviours change. Companies have to go where the audience, and therefore where the money is – writes Scott Guthrie

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5 reasons why GQ’s article on the Guardian is more wrong than right

July’s edition of GQ published on 02 June carries an article by Michael Wolff in which he positions the demise of the Guardian US as a foregone conclusion. Here are five reasons why Wolff’s article is more wrong than right – writes Scott Guthrie

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GTCR joins the Cision board

At Cision AG’s extraordinary general meeting held yesterday in Stockholm it wasn’t so much what, but who.

We could guess (and did) that GTCR representatives would join the board. We just didn’t know who they would be. We now do. It was resolved at the EGM that the board of directors shall consist of five directors, with no deputy directors. Three of the five are GTCR representatives with one, Lawrence C. Fey, becoming chair.

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Cision and Meltwater: was there ever a deal?

  • Was Meltwater ever serious in wanting to buy Cision?
  • Who from GTCR will join Cision board?
  • Will Cision and Vocus integration be straightforward?

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Five tips for Dean Baquet on managing change at the New York Times

Document reveals urgent need for cultural, organisational and structural change at NYT. Planning and implementing a structured change management approach will help realise business objectives.

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Middle Managers’ Four Fs in change resistance

Middle managers adopt one of four personas when faced with change. I call these the Four Fs of: Friend, Foe, Faux Amigo and Fickle-ist. Turn managers into change Friends by pre-empting resistance and engaging with them early on in the change process – writes Scott Guthrie

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Resistance to change is the expected not the exception

Anticipate. Plan for. Reduce impact. The importance of a prepared resistance management plan in change management

Don’t resent change resisters; the natural reaction to change is resistance. Change is personal. Everyone has their own threshold for how much they can take on board. Uncertainty of success and fear of the unknown are substantial barriers to change – writes Scott Guthrie

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Is it me or are corporate websites just a bit … boring?

Okay, so the headline is a bit of a generalisation and the question begs to be answered with a resounding : “no it’s just you” but, bear with me, there is a serious point here.

People visit corporate websites to learn how to solve problems not to genuflect at the altar of a company’s products. Web viewers aren’t interested in the corporate website as a virtual shop window, or online brochure replete with pages called things like “About Us”, “Our Products” or “Our Team”.

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The Yays, No-Way-Josés and the Sways in change

When faced with change all of us split into one of three camps. I call these the Yays, the No-Way-Josés and the Sways.

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Managers’ four Cs helping a team through change

Middle Managers have to wear many different metaphorical work hats. Here the Four Cs of Communicator, Contact, Champion and Coach are explored.

The days of a command and control management have largely been surpassed by the more enlightened managerial approach of inclusiveness and employee engagement. Now one key talent for managers is the ability to positively influence his direct reports.

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PRs need to see storytelling as visual

News audiences are watching more digital news video. Newsrooms are investing in creating more video content to keep up with demand. Yet Public Relations practitioners still mainly only communicate with words.

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UK media outlets rapidly build OZ online audience

UK media outlets continue to grow Australian audience share according to latest survey.

Mail Online, the Guardian and the BBC take sixth, nineth and tenth spots respectively in March’s Nielsen Online Ratings survey which ranks top Australian sites by unique audience for news as reported today by Mumbrella and the Australian.

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Who’s influencing the influencers?

A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie

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News Corp CEO: “We are going to define what the smartphone is”

Over a third (36%) of News Corp Australia’s audience views content via a smartphone. This is expected to reach 50% in 2014. Small wonder then that Robert Thomon, CEO, News Corp has told colleagues: “We are going to help define what the smartphone is.”

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Is news poke the new press release?

Why call a press release, a press release? The word ‘press’ is anachronistic. It harks back to Guttenberg’s invention of squeezing parchment onto inked blocks circa. 1439. Centuries later the term was taken over as a self descriptor by newspapers. But press releases haven’t been targeted solely at the press since the advent of commercial radio in 1920. In any case what is the press? Newspapers have had to develop into multi-platform media outlets delivering content via web, mobile, video, podcast as well as via dead tree.

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