Scott Guthrie is a progressive and results-driven communications specialist.
He has more than twenty years’ experience assisting companies within the business intelligence and financial services industries creating positive business environments and navigating reputational challenges. Scott believes placing purpose at the heart of business is the only sure-fire way to thrive in business.
As well as writing here at sabguthrie.info and at Short Thoughts Scott has been asked to write guest posts, magazine articles and book chapters. Here is a collection of his most recent contributions along with where he has been quoted in other publications.
Scott has extensive commercial experience heading functions ranging from media relations, client services and operations to product management and marketing across industries including communications and financial services.
His career spans FTSE 100 companies to start-ups including nine years at UBM’scommunications arm, PR Newswire, where he was responsible for the company’s core product in the UK, Europe, Middle East and Africa. He has recently returned from a two-year stint in Sydney where he worked with media intelligence companies to develop strategies to expand their presence in Southeast Asia.
Scott contributed a chapter to My PRstack: A practical guide to modern PR tools and workflow(Blurb, June 2015).
He is community manager for #PRredefined, an international initiative stimulating debate and leading new thinking about the theory and practice of public relations – ultimately changing how ‘public relations’ is defined and delivered.
Scott is also one of a handful of ‘Extraordinary Voices‘ at Open for business, a site founded by Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert Ted Coiné.
Scott blends strategic vision with operational and tactical know-how. He is a member of the Public Relations Consultants Association (MPRCA) and an accredited change management Prosci® practitioner . He holds an MBA and journalism qualifications.
Humility notice: This biography has been written in the third person for the benefit of the good folk at Google and not purely to stroke the ego of its subject.
1. Business is never ‘business as usual’. Irrepressible technological advances combined with widespread de-regulation have helped create competition on a global scale. Organisations have to keep up or close down.
2. As a society we no longer make things. Instead we add value through creating and harnessing ideas and knowledge.
3. Creativity isn’t about wearing a black T-shirt and sporting a soul patch. It’s about mental flexibility and adaptability. Creativity is about the ‘appropriateness’ of an idea. Being different is not enough – you must also be apt.
4. We don’t communicate with each other for the sake of communication. But rather to influence. To form or change opinions. To alter behaviours.