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be an influencer

Exploring influencer marketing & subject matter influence

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top 10 uk pr blog

This website is ranked as a UK Top 10 PR blog by Vuelio, the leading UK provider of PR software: Media Database, Media Monitoring, Press Release Distribution and Media Analysis.


influence is founded on trust

Influence is founded on trust.  That is why it is vital to operate with the highest conduct, authenticity, good values and business ethics.

I am a full member of both the Chartered Institute of Public Relations and the Public Relations & Communications Association. 

Membership demands subscribing to their Codes of Conduct and Professional Charter.

You can download the PRCA's professional charter and codes of conduct here.

Scott Guthrie sabguthrie is a member of the public relations & communications association

Thought leadership

My industry-insight and commentary has been featured in the following publications

Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191
PRstack cover: making sense of the PR tool market

Latest articles 

A selection of the latest influencer marketing articles

Influencer marketing backlash: 15 ways to reverse the trend
The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are[...]
Facebook admits it is a publisher
Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is[...]
Influencer marketing image manipulation: Rimmel ad axed
Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors[...]
Give us influencer marketing not influencer advertising
Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also[...]
Luxury Hotels and influencers: best ways to work together
Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership. Two articles in the[...]
Unilever’s commitment to fight fake influence decoded
Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable[...]

The business of influence

Exploring influencer marketing & subject matter influence

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters

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