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SCOTT gUTHRIE

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Today everybody needs to 
be an influencer

Exploring influencer marketing & subject matter influence

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Why work with me?

Here are three reasons

1


top 10 uk pr blog

This website is ranked as a UK Top 10 PR blog by Vuelio, the leading UK provider of PR software: Media Database, Media Monitoring, Press Release Distribution and Media Analysis.

3


influence is founded on trust

Influence is founded on trust.  That is why it is vital to operate with the highest conduct, authenticity, good values and business ethics.


I am a full member of both the Chartered Institute of Public Relations and the Public Relations & Communications Association. 


Membership demands subscribing to their Codes of Conduct and Professional Charter.


You can download the PRCA's professional charter and codes of conduct here.

Scott Guthrie sabguthrie is a member of the public relations & communications association

Thought leadership

My industry-insight and commentary has been featured in the following publications

Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191
PRstack cover: making sense of the PR tool market

Latest articles 

A selection of the latest influencer marketing articles

Key influencer marketing themes for best practice
As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing[...]
Klout closes. Who knew it was still on?
Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and[...]
Why CGI influencers are the perfect fit for fashion industry
CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.[...]
#FuturePRoof 3: New book showcases PR best practice in NHS
Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3:[...]
Instagram Influencer Lil Miquela has been hacked. And it’s serious
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news[...]
How to avoid the predictability trap
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you[...]

The business of influence

Exploring influencer marketing & subject matter influence

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters

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